跨界:酒企品牌的“孤注一掷”  

Fransboundary:The Self-Breakthrough of the Wine Brand

作　　者：张恬熙 

机构地区：[1]不详

出　　处：《葡萄酒》2023年第7期34-37,共4页Wine

摘　　要：近年来,越来越多的品牌开始推出跨界产品。早些年是咖啡/奶茶+酒,近年是白酒+冰激凌,各种创意层出不穷,总有年轻消费者愿意买单。“跨界”已经成为了营销的常用方式之一。In recent years,more and more brands have begun to launch transboundary products.In the early years,it was coffee/milk tea+wine,and in recent years,it is liquor+ice cream,and all kinds of creativity are emerging,and there are always young consumers who are wiling to pay.

关 键 词：常用方式 年轻消费者 跨界 冰激凌 品牌 酒企 营销 

分 类 号：F42[经济管理—产业经济]