场景理论视域下乡村文旅数字化服务设计策略  

Digital Service Design Strategy of Rural Cultural Tourism from the Perspective of Scenario Theory

作　　者：徐延章[1] Xu Yanzhang

机构地区：[1]天津师范大学美术与设计学院

出　　处：《当代美术家》2023年第6期6-13,共8页Contemporary Artists

基　　金：国家社会科学基金艺术学项目“乡村振兴战略中基于人工智能的公共文化智慧服务设计研究”(项目编号:19BH140)研究成果。

摘　　要：数字时代背景下,以大数据、人工智能、虚拟现实为代表的新技术应用促进了文化和旅游服务质量的提升,虚实融合的数字化体验为乡村文旅服务提供了创新空间。本文基于乡村振兴战略背景,结合场景理论研究乡村文旅数字化服务设计策略,从拓展数字化文旅空间、彰显象征性文化意义、丰富角色化文旅活动、连接多样化用户群体、体现乡村文旅服务价值五个方面分析乡村文旅数字化服务方法,旨在结合数字时代发展创新乡村文旅服务理念,通过发展数字化文旅服务新场景和新体验提升乡村文旅融合服务效能,促进乡村文化振兴和经济社会高质量发展。In the context of the digital era,the application of new technologies represented by big data,artificial intelligence and virtual reality has promoted the improvement of culture and tourism service quality,and the virtual reality experience has innovated rural cultural and tourism services.Based on the background of rural revitalization strategy,this paper studies the digital service design strategy of rural cultural tourism with the combination of scenario theory,and analyzes the methods from five aspects:expanding the digital cultural tourism services,highlighting symbolic cultural significance,enriching the role of cultural tourism activities,connecting diverse user groups,and reflecting the value of rural cultural tourism services.It aims to innovate the concept of in the digital era,improve the efficiency by developing new scenarios and experiences of digital cultural and tourism services,and promote rural cultural revitalization and high-quality economic and social development.

关 键 词：乡村振兴 场景理论 文旅融合 数字化服务 服务设计 用户体验 

分 类 号：F592[经济管理—旅游管理] G249.2[经济管理—产业经济] J524[文化科学] TP399[艺术—艺术设计]