消费意识形态:当代资产阶级日常生活的改变——列斐伏尔《当代世界的日常生活》研究  

Ideologies of Consumption:the Changing of the Contemporary Bourgeoisie’s Everyday Life--A Study of Lefebvre’s Everyday Life in the ModernWorld

作　　者：张一兵[1,2,3] Zhang Yibing(Department of Philosophy,Nanjing University,Nanjing 210023)

机构地区：[1]南京大学,南京210023 [2]南京大学马克思主义社会理论研究中心,南京210023 [3]南京大学哲学系,南京210023

出　　处：《浙江社会科学》2024年第1期142-154,160,共14页Zhejiang Social Sciences

摘　　要：列斐伏尔意识到,今天的资本主义社会中出现了一些新情况,资本主义并没有像马克思、列宁所预测的那样走向灭亡,而是出现了“垂而不死”的情况。其中最重要的改变,是原先马克思预设在社会主义和共产主义中,通过自觉认识生产规律所进行的“计划化观念”现在被资本主义有效整合到了自身的生产方式之中。今天的资本主义可以被指认为消费被控制的官僚社会,资本主义社会日常生活中作为消费动机的欲望本身,是资本通过软性的广告制造出控制人们的无意识中的虚假需要,由此再生产出盲目跟风消费的“他者欲望”。这个所谓的“消费社会”中已经生成了一种新的意识形态,即现代资产阶级世界中特有的消费意识形态。Lefebvre realized that there are some new situations in today’s capitalist society,and that capitalism is not dying as that predicted by Marx and Lenin,but is“dying but not dead”.The most important of these changes is that the“planned conception”that Marx had foreseen for socialism and communism,through the conscious recognition of the laws of production,has now been effectively integrated by capitalism into its own mode of production.Today’s capitalism can be regarded as a bureaucratic society in which consumption is controlled,and the desire itself,which is the motive for consumption in the everyday life of capitalist society,is created by capital through soft advertisements to control people’s unconscious and false needs,and thus to reproduce the“Other’s desires”that are consumed by the blind followers.A new ideology has been created in this so-called“consumer society”,that is the unique ideology of consumption in the modern bourgeois world.

关 键 词：列斐伏尔 《当代世界的日常生活》 消费被控制的官僚社会 消费意识形态 

分 类 号：F091.3[经济管理—政治经济学] D033.3[政治法律—政治学]