文体旅融合背景下国家级滑雪旅游度假地冰雪旅游发展研究——以丹东天桥沟为例  

Research on the Development of Ice and Snow Tourism in National Ski Resort under the Background of Integration of Culture,Sports and Tourism——Taking Tianqiaogou,Dandong as an Example

作　　者：王恒 Wang Heng(Dalian University,Dalian 116622,P.R.China)

机构地区：[1]大连大学经济管理学院(旅游学院),辽宁大连116622

出　　处：《江西科技师范大学学报》2023年第5期48-57,共10页Journal of Jiangxi Science & Technology Normal University

基　　金：国家社会科学基金项目“冰雪文化体育旅游深度融合发展助推新时代东北振兴研究”(编号:23BTY029);辽宁省教育厅高等学校基本科研项目“辽宁省城市文化与旅游产业深度融合发展的机制与路径研究”(编号:LJKMR20221854)。

摘　　要：文体旅融合是国家级滑雪旅游度假地建设与发展的必由之路。基于文体旅融合发展的背景,以丹东天桥沟为例,运用文献分析、实地调研、比较研究等方法,系统研究了国家级滑雪旅游度假地冰雪旅游发展的现状及尚存的主要问题,主要包括:冰雪旅游产品结构单一、冰雪旅游宣传有待提升、相关产业融合程度不足及专业人才队伍建设滞后等。针对现存问题,提出完善冰雪旅游产品体系、提升冰雪旅游宣传力度、延长冰雪旅游产业链条、培养引进冰雪旅游人才等对策,以期为推进丹东天桥沟冰雪旅游高质量发展提供参考借鉴。the integration of culture,sports and tourism is the necessary path for the construction and development of national sking tourism resorts.Based on the background of integrated development of cultural,sports,and tourism,taking Dandong Tianqiaogou as an example,this paper systematically studied the current situation and main problems of ice and snow tourism development in national ski resorts using methods such as literature analysis,field research,and comparative research.The main issues include:single product structure of ice and snow tourism,inadequate promotion of ice and snow tourism,insufficient integration of related industries,and lagging construction of professional talent teams.In response to existing problems,possible solutions are proposed:to improve the ice and snow tourism product system;to enhance the promotion of ice and snow tourism;to extend the ice and snow tourism industry chain;to cultivate and introduce ice and snow tourism talents,so as to provide references for promoting the high-quality development of ice and snow tourism in Tianqiaogou,Dandong.

关 键 词：文体旅融合 冰雪旅游 国家级滑雪旅游度假地 丹东 天桥沟 

分 类 号：F592.7[经济管理—旅游管理]