数字经济时代贵州省城乡居民消费变迁及差异性研究——基于马克思消费理论  

A Research on the Changes and Differences in Consumption of Urban and Rural Residents in Guizhou Province in the Digital Economy Era:Based on Marx's Consumption Theory

作　　者：马香品 MA Xiang-pin(School of Marxism,Qiannan Normal University for Nationalities,Duyun 558000,Guizhou,China)

机构地区：[1]黔南民族师范学院马克思主义学院,贵州都匀558000

出　　处：《黔南民族师范学院学报》2023年第5期97-106,共10页Journal of Qiannan Normal University for Nationalities

基　　金：黔南民族师范学院2022年支持引进高层次人才研究专项项目(项目编号:qnsyrc202217);2023年黔年州哲学社会科学理论创新课题(项目编号:Qnsk-2023-032)的阶段性成果。

摘　　要：引入马克思消费理论,阐释数字经济时代社会生产转型引发消费变革的机制;应用马克思关于生产与消费辨证关系的论断,解释数字经济影响城乡居民消费的内源驱动;借助扎根理论三级编码技术揭示城乡居民消费变迁的微观机理,并从马克思消费理论之消费异化视角阐释了城乡居民消费差异。研究认为:数字经济时代生产模式变革和生产力提升是引发消费变革的内源驱动,贵州省城乡居民消费习惯、消费行为和消费结构变迁是适应并作为中间过程逆向影响新生产模式及其商品形式的结果;追求生产与消费均衡,引导居民适度消费,预防消费异化是推动社会生产进步和成果充分共享的重要动力;同时,通过对贵州省城乡居民消费变迁的三个维度进行比较分析发现,数字经济新业态所引发的城乡居民消费变革在某些方面呈现出相似之处,但在其他方面则表现出明显的差异,进一步明确当前的消费政策,为促进城乡居民消费结构升级和迈向共同富裕提供可借鉴的启示。This paper introduces Marx's consumption theory to explain the mechanism of consumption transformation caused by social production transformation in the era of digital economy.Marx's conclusion on the dialectical relationship between production and consumption is applied to explain the internal driving force of digital economy affecting urban and rural residents'consumption.Based on the three-level coding technique of grounded theory,a theoretical model is constructed to describe the micro mechanism of urban and rural residents'consumption change,and the consumption differ-ence between urban and rural residents is explained from the perspective of consumption alienation of Marx's consumption theory.The research holds that:the transformation of production mode and pro-ductivity improvement in the era of digital economy are the internal driving forces that lead to the con-sumption transformation,and the transformation of consumption habits,consumption behavior and consumption structure of urban and rural residents in Guizhou province is the result of adapting and reversely affecting the new production mode and its commodity form as an intermediate process.Meanwhile,pursuing a balance between production and consumption,guiding residents to moderate consumption,and preventing consumption alienation are important driving forces to promote the progress of social production and fully share the fruits of consumption.Besides,through the comparative analysis of the differences in the consumption changes of urban and rural residents in three dimensions,it can be seen that the consumption changes of urban and rural residents triggered by the new forms of digital economy have both similarities and significant differences,further clarifying the current consumption policies and providing references for promoting the upgrading of the consumption structure of urban and rural residents towards common prosperity.

关 键 词：马克思消费论 数字经济 消费习惯 消费行为 消费结构 

分 类 号：F124.7[经济管理—世界经济] F126.1