普洱茶文化文创产品设计  

Design of cultural and creative products of Pu′er tea

作　　者：王艳燕 高峻[1,2] 张婉清 任海涛 WANG Yanyan;GAO Jun;ZHANG Wanqing;REN Haitao(TeaCollege of Yunnan Agricultural University,Kunming 650201,China;Cultivation Research laboratory in Yunnan Modern Agricultural Tea Industry System Construction,Kunming 650201,China;College of Tea(Pu′er),West Yunnan University of Applied Sciences,YunnanPu′er 665000,China)

机构地区：[1]云南农业大学茶学院,云南昆明650201 [2]云南省现代农业茶叶产业体系建设栽培研究室,昆明650201 [3]滇西应用技术大学普洱茶学院,云南普洱665000

出　　处：《茶叶》2023年第4期257-261,共5页Journal of Tea

基　　金：绿春县茶产业提质增效关键技术集成与示范(2022YFD1601803);云南省现代农业茶叶产业技术体系建设栽培研究室项目(2018KJTX007)。

摘　　要：本文目的是设计普洱茶文化创意旅游产品,使普洱茶文化创意产品更加丰富且有灵魂。通过查阅大量的文献资料和实地调研分析,从普洱茶文化内涵中寻找出具有代表性的文化元素,比如云南少数民族文化元素、茶马古道文化元素等,并结合文创产品的设计原则等,应用多媒体技术,把文化元素融入到文创产品创意中。结果设计出茶叶包装、手提袋、抱枕、文化衫、提袋、胸针等系列文创产品。普洱茶文化创意旅游产品的开发,能够更好地激活旅游产品市场,助力云南茶文化旅游产业的发展。The work aims to design creative tourism products related to Pu′er tea culture and make them rich and soulful.Through consulting a large number of documents and field research and analysis,representative cultural elements were found from the cultural connotation of Pu′er tea,such as the cultural elements of Yunnan ethnic minorities cultural elements on the ancient tea horse road,the architecture and scenery of the tea culture tourism scenic spots,and combining with the design principles of cultural and creative products,multimedia technology was applied.Integrate cultural elements into creative cultural products.The results showed that the design of tea packaging,handbag,pillow,cultural shirt,bag,brooch,postcards and other develop Pu′er tea cultural creative tourism,which can better activate the tourism product market and promotethe Yunnan tea cultural tourism industry.

关 键 词：普洱茶文化 文创产品 设计 

分 类 号：J52[艺术—艺术设计]