基于大数据背景下武术文化传播的SWOT分析  

SWOT Analysis of Martial Arts Culture Dissemination Based on Big Data Background

作　　者：李健 乔荣彤 韩晓斌 刘锦文 张彬彬 LI Jian;QIAO Rongtong;HAN Xiaobin;无(Shanxi Institute of Science and Technology,Jincheng Shanxi,048000,China;Shanxi Normal University,Taiyuan Shanxi,030031,China;Faculty of Sport and Leisure of Guangdong Ocean University,Zhanjiang Guangdong,524000,China.)

机构地区：[1]山西科技学院文旅康养学院,山西晋城048000 [2]山西师范大学体育学院,山西太原030031 [3]广东海洋大学体育与休闲学院,广东湛江524000

出　　处：《四川体育科学》2024年第1期10-14,共5页Sichuan Sports Science

摘　　要：随着经济全球化、互联网大数据的快速发展,武术文化的传播不断受到人们的关注,而大数据时代的来临为武术文化的传播带来了新的传播手段和媒介,与此同时也给武术文化传播带来了一定的挑战。本文运用文献资料法、逻辑分析法结合传播学的相关理论,借助SWOT分析方法,对大数据时代背景下武术文化传播进行分析研究。武术文化在大数据时代下自身拥有的优势与劣势,以及面临的机遇与挑战,指出在大数据时代,武术文化的传播要充分利用自身的优势,把握机遇、迎接挑战,借助大数据时代新闻媒体特点,以国家相关政策为指引,积极培养和引进人才,建立协调完善的武术文化传播生态,扩大武术文化传播维度,以促进武术文化更好的传承与发展。With the rapid development of economic globalization and Internet big data,the dissemination of Wushu culture has been attracting people's attention.The advent of the era of big data has brought new means and media for the dissemination of Wushu culture,and meanwhile,it has also brought some challenges to the dissemination of Wushu culture.In this paper,literature method,logical analysis method and related theories of communication are used to analyze and study the communication of martial arts culture under the background of big data era with the help of SWOT analysis method.Martial arts culture in the era of big data of its own advantages and disadvantages,as well as the opportunities and challenges facing,points out that in the era of big data,martial arts culture spread to make full use of its advantages,seize opportunities,meet challenges,with the help of big data era characteristics of the news media,with relevant national policy as the guide,actively cultivate and the introduction of talent,establish perfect martial arts culture spread ecological,expand martial arts culture communication dimensions,in order to promote better inheritance and development of wushu culture.

关 键 词：武术文化 大数据 传播 机遇 发展 

分 类 号：G852[文化科学—民族体育]