价值共创对游客忠诚度的影响研究——以记忆为中介变量  

Research on the Influence of Value Co-Creation on Tourist Loyalty——Memory as a Mediator Variable

作　　者：鲍阳 王根强 BAO Yang;WANG Genqiang(Department of Economics and Management,Hengshui University,Hengshui,Hebei 053000,China)

机构地区：[1]衡水学院经济管理学院,河北衡水053000

出　　处：《衡水学院学报》2024年第1期55-59,共5页Journal of Hengshui University

基　　金：河北省社会科学发展研究课题(20220303154);衡水学院校级课题(2022SK01)。

摘　　要：价值共创是研究热点,也是旅游研究中的一个重要问题。为进一步推进旅游业的发展,从价值共创行为的构成出发,探讨感知体验价值和游客记忆对旅游目的地忠诚度的影响机制,并以483名衡水湖游客为研究样本进行了实证检验。研究发现,游客参与行为和游客公民行为对于游客的感知体验价值有着显著的正向影响;游客的感知体验价值对于游客记忆有着显著的正向影响;游客记忆和感知体验价值对于游客忠诚度有着显著的正向影响;游客记忆在游客的感知体验价值和游客的忠诚度的关系中起到了中介作用。Value co-creation is a research hotspot and an important issue in tourism research.To promote the development of tourism industry,this paper based on the perspective of the composition of value co-creation behavior,discusses the influence mechanism of perceived experience value and tourist memory on loyalty,and conducts quantitative research with 483 tourists of Hengshui Lake as research samples.The results show that tourist participation behavior and tourist citizenship behavior have significant positive effects on tourists'perceived experience value.The perceived experience value of tourists has a significant positive impact on memory.Tourist memory and perceived experience value have significant positive influence on tourist loyalty;Tourist memory plays a mediating role in the relationship between tourists’perceived experience value and tourists’loyalty.

关 键 词：价值共创 游客忠诚度 感知价值 记忆 衡水湖 

分 类 号：F592[经济管理—旅游管理]