基于网络文本分析的上海红色旅游形象感知研究  

Research on the Image Perception of Shanghai Red Tourism based on Network Text Analysis

作　　者：梁晓梅 吴国清[2] LIANG Xiao-mei;WU Guo-qing(Xianda College of Economics and Humanities Shanghai International Studies University,Shanghai 200080,China;Shanghai Normal University,Shanghai 200030,China)

机构地区：[1]上海外国语大学贤达经济人文学院数字文旅学院,上海200080 [2]上海师范大学旅游学院,上海200030

出　　处：《黑龙江生态工程职业学院学报》2024年第1期50-56,62,共8页Journal of Heilongjiang Vocational Institute of Ecological Engineering

基　　金：上海市晨光计划项目“上海市红色旅游形象塑造与传播策略研究”(20CGB05)。

摘　　要：以携程、去哪儿、马蜂窝旅游网站收集的有效评论作为研究数据,基于旅游形象“认知—情感”三维理论模型,运用网络文本分析中的词频分析、情感分析、语义网络分析等方法对上海红色旅游认知形象、情感形象、整体形象以及不同类型红色旅游景点形象感知差异进行分析。研究发现:游客对上海红色旅游形象感知呈现出“核心—次核心—外围”结构特征,体现出以上海革命历史文化为核心主体,以纪念馆、历史建筑为物质载体,拓展出红色旅游的功能属性与情感属性,共同构成上海红色旅游形象感知的基石。游客关于不同类型的红色旅游景点认知形象、情感形象和整体形象感知存在一定差异性。基于以上分析结果,提出上海红色旅游形象优化与提升建议。This study collects valid reviews from three travel websites:Ctrip,Qunar,and Mafengwo,and based on the three-dimensional theoretical model of“cognition-emotion”in tourism image,the research uses methods such as word frequency analysis,sentiment analysis,and semantic network analysis to conduct an analysis of the cognitive image,emotional image,overall image,as well as the perceived differences in image among different types of red tourism attractions in Shanghai.The study found that the image perception of Shanghai red tourism exhibits a“core-secondary core-periphery”structural characteristic,with the revolutionary historical culture of Shanghai as the core subject,take memorial halls and historical buildings as material carriers,the functional and emotional attributes of red tourism are expanded,jointly forming the cornerstone of the overall image perception of Shanghai red tourism.Tourists exhibit certain variations in their cognitive image,emotional image,and overall image perception of different types of red tourism attractions.Finally,based on the above analysis,propose suggestions for optimizing and enhancing the image of Shanghai red tourism.

关 键 词：红色旅游 旅游形象感知 网络文本分析 上海 

分 类 号：F592[经济管理—旅游管理]