卢作孚的“传播事业”试验与社会改革  

Lu Zuofu's Experiment of“Communication Enterprise”and Social Reform

作　　者：董天策[1,2] 伍晨阳 石钰婧 Dong Tiance;Wu Chenyang;Shi Yujing

机构地区：[1]重庆大学数字媒体与传播研究院,重庆401331 [2]重庆大学新闻学院,重庆401331

出　　处：《新闻春秋》2023年第6期88-95,共8页Journalism Evolution

基　　金：横向课题“全媒体传播体系与社会治理研究”(H20200185);重庆市高校协同创新研究团队“重庆大学新闻传播学”(Z20200504)。

摘　　要：近年来,我国新闻传播学研究者开始关注卢作孚的“传播事业”,认为其通过内容、技术两条路径对社会产生了多种影响。究其实,传播事业是卢作孚的一项社会试验。本文通过对历史文本的考察和梳理,阐明了卢作孚创办“传播事业”的动机与路径设计:动机是改革社会秩序;路径设计经历了三个阶段的实践和修正,先后产生了传播事业通过内容作用于社会、传播事业亦可通过技术作用于社会、传播事业还应注重如何影响人这样三种主体性认识。卢作孚的“传播事业”在当时具有良好的社会改革作用,在当下有助于深化本土传播理论的研究。In recent years,journalism and communication researchers in China have begun to pay attention to Lu Zuofu's“communication Enterprise”,which is believed to have had various impacts on society through two paths:content and technology.In fact,the communication enterprise was a social experiment of Lu Zuofu.By examining and sorting out historical texts,this paper clarifies the motive and path design of Lu Zuofu's"communication enterprise":the motive was to reform the social order;the path design went through three stages of practice and revision,three subjectivity understandings have emerged:that communication enterprise acts on society through content,that communication en-terprise acts on society through technology,and that communication enterprise should also focus on how it affects people.Lu Zuofu's"communication enterprise"was a good social reform at that time,and it helps to deepen the study of local communication theory nowadays.

关 键 词：卢作孚 传播事业 社会改革 

分 类 号：G210[文化科学—新闻学]