内蒙古室韦俄罗斯族文化旅游中的逐奇与认同体验研究  

A Study of Pursuing Novelty and Identity Experience about Shiwei’s Russian Ethnic Group Cultural Tourism in Inner Mongolia

作　　者：王泓砚 王俊亮 谢彦君[3,4] WANG Hongyan;WANG Junliang;XIE Yanjun(School of Culture and Tourism,Jiangsu University of Technology,Changzhou 213001,China;School of Sports,Jiangsu University of Technology,Changzhou 213001,China;School of Tourism,Hainan University,Haikou 570228,China;Tourism Experience Research&Design Center of Hainan University,Haikou 570228,China)

机构地区：[1]江苏理工学院文化与旅游学院,江苏常州213001 [2]江苏理工学院体育学院,江苏常州213001 [3]海南大学旅游学院,海南海口570228 [4]海南大学旅游体验研究与设计中心,海南海口570228

出　　处：《旅游科学》2023年第6期42-63,共22页Tourism Science

基　　金：国家自然科学基金项目“旅游场中的仪式:地方性视角下的西藏民族文化旅游体验研究”(41771165);国家自然科学基金项目“海南自由贸易港国际旅游消费中心建设路径”(72041027)。

摘　　要：文章从文化距离视角切入,通过对室韦俄罗斯族文化旅游目的地相关游客群体的访谈资料和游记文本进行扎根理论分析,对不同游客群体针对相同文化景观所形成的旅游体验展开对比研究,探索不同群体旅游体验的结构性差异、生成机制及其表现形式。研究结果表明:具有显著文化类型差异的游客,在探访相同文化景观时,会基于不同的体验诉求产生明显不同的体验结果,即异源文化旅游者产生逐奇体验,同源文化旅游者生成认同体验;逐奇体验又有遁世型逐奇和憧憬型逐奇、反叛型逐奇和秩序型逐奇的分型,而认同体验则有印刻型认同和习得型认同、认同探寻和认同承诺的分型。因此,旅游体验可被理解为不同文化群体游客身体嵌入旅游场后接受景观刺激,身心整合生成的逐奇体验和认同体验。在旅游体验生成过程中,游客依据自身对景观意义的不同解读,将其表征为理想景观、迷思景观、浪漫景观、印刻景观和遁世景观5种类型。这一研究借助于分析手段,使得从理论上对旅游体验的认识向体验的结构性差异深入,为不同文化群体游客凝视同一文化景观获得差异性旅游体验搭建了解释框架,深化了对群体游客内隐文化背景与旅游体验关系的理解,为旅游目的地围绕游客文化类型形成的二元旅游体验进行产品开发设计与营销提供理论依据。From the perspective of cultural distance,this paper made a grounded theory analysis based on the interview data and travel notes of the relevant tourist groups in the tourism destination of the Russian ethnic group in Shiwei,in order to carry out a comparative study on the tourism experience formed by different tourist groups for the same cultural landscapes,and explore the structural differences,generation mechanism and manifestations of tourism experience about different groups.The results show that:tourists with significant cultural type differences have notably different experience results based on distinct experience demands when visiting the same cultural landscapes;tourists from different culture origin process pursuing novelty experience,and tourists from same or similar culture origin generate identity experience;the pursuing novelty experience can be classified of reclusive pursuing novelty and desirable pursuing novelty,rebellious;and identity experience can be divided into imprinted identity and learned identity,identity exploration and identity commitment.Therefore,tourism experience can be understood as the pursuing novelty experience and identity experience generated by the integration of body and mind of tourists from different cultural groups after their bodies are embedded in the tourism field and stimulated by the landscapes.In this process,according to the different representations of the symbolic meaning of the landscapes,tourists characterize them as five types:ideal landscape,romantic landscape,reclusive landscape,imprinting landscape and myth landscape.This study made the theoretical understanding of tourism experience deepen to the structural differences of experience with the help of analytical means,set up an explanatory framework for tourists from different cultural groups to gaze at the same cultural landscapes and gain different tourism experiences,deepened the understanding of the relationship between the implicit cultural background of group tourists and tourism experience,and pro

关 键 词：文化景观 旅游体验 逐奇体验 认同体验 文化距离 

分 类 号：F592.7[经济管理—旅游管理]