公众感知视角的互联网平台监管机制研究——政府监管、市场环境及监管主体框架  

Internet Platform Regulatory Mechanism from Perspective of Public Perception—Framework of Government Regulation, Market Environment and Regulatory Entities

作　　者：向盼薇 齐佳音 方滨兴[2,3] XIANG Panwei;QI Jiayin;FANG Binxing(School of International Business,Shanghai University of International Business and Economics,Shanghai 201620,China;School of Cyberspace Security,Guangzhou University,Guangzhou 510006,China;Key Laboratory of Trustworthy Distributed Computing and Service,Beijing University of Posts and Telecommunications,Beijing 100876,China)

机构地区：[1]上海对外经贸大学国际经贸学院,上海201620 [2]广州大学网络空间安全学院,广东广州510006 [3]北京邮电大学可信分布式计算与服务教育部重点实验室,北京100876

出　　处：《北京邮电大学学报（社会科学版）》2023年第6期35-49,共15页Journal of Beijing University of Posts and Telecommunications(Social Sciences Edition)

基　　金：国家自然科学基金重大项目(72293580);国家自然科学基金重大项目(72293583)。

摘　　要：在分析互联网平台双边市场特征的基础上,将政府监管、市场环境和监管主体纳入监管机制的分析框架。分析来自全国5 610份用户调查数据,结果发现:加强反垄断治理措施能够提高监管的公众感知度,且该影响存在年龄异质性;价格歧视和反垄断治理对于监管公众感知度的作用呈现相互增强效应;企业承担主体责任能够提高监管的公众感知度。Internet platform regulation has become one of the most important issues for the high-quality development of the digital economy.Based on the analysis of two-sided market characteristics of Internet platforms,government regulation,market environment and regulatory entities are incorporated into the analytical framework of regulatory mechanisms.Through the analysis of 5610 samples of user survey data from China,it is found that:(1)strengthening anti-monopoly governance measures can increase the public perception of regulation,and there is age heterogeneity in this effect;(2)the role of price discrimination and anti-monopoly governance on the public perception of regulation shows a mutually reinforcing effect;and(3)enterprises shouldering the main responsibility can increase the public perception of regulation.

关 键 词：互联网平台 反垄断治理 监管感知度 价格歧视 企业自律 

分 类 号：F49[经济管理—产业经济] F724.6