文体旅融合视域下安阳市航空运动产业发展SWOT分析  

SWOT Analysis of the Development of the Aviation Sports Industry in Anyang City from the Perspective of the Integration of Culture,Sports and Tourism

作　　者：朱华辰 杨长明[2] 贺桂萍 于冲 ZHU Huachen;YANG Changming;HE Guiping;YU Chong(Beijing Sport Universit,Beijing,100091 China;Physical Education College of Jilin University,Changchun,Jilin Province,130015 China;Anyang Vocational and Technical College,Anyang,Henan Province,455000 China)

机构地区：[1]北京体育大学,北京100091 [2]吉林大学体育学院,吉林长春130015 [3]安阳职业技术学院,河南安阳455000

出　　处：《当代体育科技》2023年第35期124-127,共4页Contemporary Sports Technology

摘　　要：航空运动产业在我国起步晚、发展缓,但其发展空间和潜力不容忽视。该文运用文献资料法、专家访谈法和SWOT分析法等方法,分析了安阳市航空运动产业的优势、劣势、机遇和威胁,提出应充分利用内部优势,把握外部机遇,逐步改进劣势,抓住机遇,化解威胁,并优化资源配置,高效协同发展,加强基础设施建设,加强宣传工作等建议。The aviation sports industry started late and developed slowly in China,but its development space and potential should not be ignored.This paper uses the literature method,expert interview method,SWOT analysis method and other methods to analyze the advantages,disadvantages,opportunities and threats of the aviation sports industry in Anyang City,and proposes suggestions that we should make full use of internal advantages,grasp external opportunities,grasp opportunities through the gradual improvement of disadvantages,resolve threats,optimize resource allocation,efficiently and synergistically develop,strengthen infrastructure construction and strengthen publicity work.

关 键 词：文体旅融合 航空运动产业 安阳市 SWOT分析法 

分 类 号：G80-05[文化科学—运动人体科学]