“市场营销”专业课程思政建设满意度指标体系构建——基于因子分析法  

Construction of Satisfaction Index System of Ideological and Political Education in“the Curriculum of Marketing”-Based on Factor Analysis

作　　者：王燕[1] Wang Yan(College of Business Administration,Hebei Normal University of Science and Technology,Qinhuangdao Hebei 066004,China)

机构地区：[1]河北科技师范学院工商管理学院,河北秦皇岛066004

出　　处：《河北科技师范学院学报（社会科学版）》2023年第4期116-123,共8页Journal of Hebei Normal University of Science & Technology(Social Sciences)

基　　金：2022~2023年度河北省高等教育教学改革研究与实践项目“‘课程思政’视域下《市场营销》教学改革与实践探索研究”(2022GJJG301)。

摘　　要：为了进一步了解目前专业课程思政实施现状,在参考了主要政府文件、文献资料、一线教师的意见、并结合我国高校课堂教学的特点,构建了9个一级指标、29个二级指标构成的专业课程思政建设满意度评价指标体系。以河北某高校为例,对市场营销专业学生和教师进行调研,并针对调研数据进行了信效度分析,结果显示构建的评价指标体具有一定的科学性、合理性。然后利用因子分析法提出了专业课程思政建设满意度提升的分析框架,并最终凝练为五个维度。A satisfaction index system of ideological and political education in the specialty curriculum consisting of 9 primary and 29 secondary indicators was constructed to study the implementation of ideological and political education in the specialty curriculum on the basis of government documents,references,teachers’advice and characteristics of Chinese higher education.Taking college students and teachers of marketing specialty in Hebei Province as the subjects,reliability and validity of the data were assessed,and the result showed that the system was scientific and reasonable.An analytical framework was established into five distinct dimensions with factor analysis to increase satisfaction of the ideological and political education in the specialty curriculum.

关 键 词：课程思政 满意度指标体系 因子分析 信效度分析 

分 类 号：G641[文化科学—高等教育学]