网络大众传播对主流意识形态的影响及应对原则  

The Influence of Internet Mass Communication on Mainstream Ideology and Its Coping Principles

作　　者：彭金林 彭凤莲[2] PENG Jinlin;PENG Fenglian(School of Marxism,Anhui Normal University,Wuhu 241002,China;School of Law,Anhui Normal University,Wuhu 241002,China;School of Marxism,Anqing Normal University,Anqing 246011,China)

机构地区：[1]安徽师范大学马克思主义学院,安徽芜湖241002 [2]安徽师范大学法学院,安徽芜湖241002 [3]安庆师范大学马克思主义学院,安徽安庆246011

出　　处：《华北水利水电大学学报（社会科学版）》2024年第2期101-108,共8页Journal of North China University of Water Resources and Electric Power(Social Science Edition)

基　　金：安徽省高等学校科学研究重点项目(2022AH050998);司法部法治建设与法学理论研究重点项目(22SFB2001);安徽省哲学社会科学一般项目(AHSKY2020D67)。

摘　　要：网络大众传播为主流意识形态的传播既提供了前所未有的机遇,又带来了严峻挑战。一方面,它能提供一种渗透力更强、更有效率的主流意识形态传播方式,拓展主流意识形态的影响范围,丰富主流意识形态的内容,扩大我国主流意识形态的国际交流与影响。另一方面,网络大众传播中多元意识形态对话语权的争夺会冲击马克思主义主流意识形态的主导地位,传播伦理失范现象会冲击主流意识形态的核心价值观,并且这种新型传播的碎片化内容与泛娱乐化追求也会消解主流意识形态的意义旨归。应对这种挑战,应坚持大众传播中党性与人民性的统一、伦理法律规制与技术把控的统一、价值引领与话语转化的统一、媒体公信力培植与受众辨识力培养的统一。For the communication and development of mainstream ideology,network mass communication not only provides unprecedented opportunities,but also brings severe challenges.On the one hand,it can provide a more penetrating and efficient way of communication for mainstream ideology,expand the scope of influence of mainstream ideology,enrich the content of mainstream ideology,and increase the international exchanges and expand influence of China’s mainstream ideology.On the other hand,the competition for the discourse power between multiple ideologies in the network mass communication will impact the dominant role of Marxist mainstream ideology.The ethical misconduct of communication will affect the core values of the mainstream ideology,and the fragmented content and“pan-entertainment”pursuit of this new communication will also dispel the significances of the mainstream ideology.To cope with this challenge,we should adhere to the unity of party spirit and people,of ethical and legal regulation and technical control,of value guidance and discourse transformation,of media credibility cultivation and audience identification cultivation.

关 键 词：网络大众传播 传播方式 主流意识形态 主导地位 

分 类 号：D64[政治法律—政治学]