旅游产业数字化创新的水平测度和影响因素分析  

Analysis of the Measurement and Influencing Factors of Digital Innovation in Tourism Industry

作　　者：陈雪钧[1,2] 张春苗 CHEN Xuejun;ZHANG Chunmiao(School of Tourism and Media,Chongqing Jiaotong University,Chongqing 400074;Chengdu-Chongqing Tourism Industry Development Research Institute,Chongqing Jiaotong University,Chongqing 400074)

机构地区：[1]重庆交通大学旅游与传媒学院,重庆400074 [2]重庆交通大学成渝旅游产业发展研究院,重庆400074

出　　处：《攀枝花学院学报》2024年第1期49-58,共10页Journal of Panzhihua University

基　　金：重庆市教委人文社科项目“疫情常态化下成渝地区康养旅游产业生态圈协同创新发展研究”(228KGH453);重庆市社会科学规划英才计划项目“新时期重庆康养旅游产业创新发展研究”(2021YC046);四川省哲学社会科学重点研究基地四川旅游发展研究中心项目“成渝地区双城经济圈康养旅游协同创新发展研究”(LY22-05)。

摘　　要：旅游产业数字化创新成为实现旅游产业高质量发展的重要方式。探究数字经济下旅游产业创新发展的影响因素具有重要的现实意义。基于波特钻石理论模型,通过因子分析法定量评估和甄别了旅游产业数字化创新发展的影响因素;利用熵权法对2016—2021年中国31个省(市、区)的旅游产业数字化水平进行测度,并通过灰色关联度分析法对影响因素的重要程度进行排序。研究结果显示:人力资源、资金资本、数字技术、市场规模、产业基础、交通条件、信息化水平、政府支持、创新能力等因素对旅游产业数字化创新有正向影响作用。其中,政府支持、创新能力、人力资源等因素影响作用最大,数字技术和市场规模因素影响作用较大,交通条件影响因素的影响作用最小。Digital innovation has become an important way to achieve high-quality development of the tourism industry.Exploring the influencing factors of innovation and development of the tourism industry in the digital economy is of important practical significance.On the strength of Porter diamond theory model,this study quantitatively evaluates and identifies the influencing factors of digital innovation in the tourism industry by means of Factor Analysis.The entropy method is employed to measure the level of digitalization in the tourism industry of 31 provinces,municipalities,and districts in China from 2016 to 2021,and the importance of influencing factors is ranked by adopting Grey Relational Analysis.The results show that factors such as human resources,capital,digital technology,market size,industry foundation,transportation conditions,informatization level,government support,and innovation capability exert a positive impact on digital innovation in the tourism industry.Among them,factors such as government support,innovation capability,and human resources have the greatest impact,while digital technology and market size have a relatively large impact,and transportation infrastructures extends the most insignificant impact.

关 键 词：旅游产业 数字化创新 钻石理论模型 水平测度 灰色关联度 

分 类 号：F592.7[经济管理—旅游管理] F49[经济管理—产业经济]