“山东手造”背景下聊斋文化的视觉呈现策略研究  

Research on Visual Presentation Strategy of Liaozhai Culture under the Background of“Shandong Handmade”

作　　者：王璟[1] Wang Jing(Shandong University of Art&Design,Ji'nan 250039,China)

机构地区：[1]山东工艺美术学院人文艺术学院,山东济南250039

出　　处：《蒲松龄研究》2023年第4期124-133,共10页Study on Pu Songling

基　　金：2022年度山东省人文社会科学课题(经费资助)“聊斋文化在‘山东手造’中的视觉呈现研究”(编号:2022-ZXLC-32)阶段性成果。

摘　　要：在《“山东手造”推进工程实施方案》实施的背景下,充分依托地缘优势,借助省级品牌化打造工程,利用文旅融合和技术创新,进一步丰富和拓展聊斋文化的视觉呈现形式与内容,具有重要的艺术价值和文化意义。一方面在淄博当地占据工艺美术、文化优势的基础上,充分挖掘聊斋文化视觉呈现的宝贵资源,借助“山东手造”工程之势,大力提升聊斋文化视觉呈现的品牌效应;另一方面要顺应时代潮流,持续推进文旅融合与数字创新,积极发挥“山东手造”的“文化IP”赋能优势。In the context of the implementation plan of the“Shandong Handmade”Promotion Project,how to rely on geographical advantages,with the help of provincial brand building project,the use of cultural and tourism integration and technological innovation,to further enrich and expand the visual presentation form and content of Liaozhai culture has important artistic value and cultural significance.On the one hand,we should rely on the geographical advantages of Zibo,fully tap the precious resources of Liaozhai cultural visual presentation,and vigorously enhance the brand effect of Liaozhai cultural visual presentation with the help of the“Shandong handmade”project;On the other hand,it is necessary to promote the integration of culture and tourism and digital innovation,and actively play the“cultural IP”enabling advantages of“Shandong Handmade”.

关 键 词：山东手造 聊斋文化 《聊斋志异》 视觉呈现 

分 类 号：I207.41[文学—中国文学]