高质量发展下连云港城市品牌影响力提升策略研究  

Research on Strategies for Enhancing the Brand Influence of Lianyungang City under High Quality Development

作　　者：李隽[1] 吴波[1] LI Jun;WU Bo(Business School,Lianyungang Technical College,Lianyungang 222006,China)

机构地区：[1]连云港职业技术学院商学院,江苏连云港222006

出　　处：《连云港职业技术学院学报》2023年第3期13-18,共6页Journal of Lianyungang Technical College

基　　金：江苏高校哲学社会科学研究一般项目(2020SJA1735)。

摘　　要：随着城市进入品牌时代,城市品牌提升已成为城市高质量发展的重要途径。以连云港城市品牌为研究对象,分析了连云港城市品牌发展现状和存在的主要问题,提出了提升连云港城市品牌影响力的策略:政府制定明确的城市品牌战略;产业品牌和企业品牌助力城市品牌提升;以人民为中心提升城市宜居品牌;利用“一带一路”强支点提升连云港国际影响力,不断提升连云港城市品牌的影响力。With cities entering the era of branding,urban brand enhancement has become a strategic tool for high-quality urban development.Through extensive research on the urban brands of Lianyungang,this paper analyzes the current development and main problems of Lianyungang’s urban brands,and proposes strategies to enhance the brand influence:the government formulating a clear urban brands strategy;industrial and corporate brands contributing to the enhancement of urban brands;focusing on the people to enhance the livable brands of the city;using the strong fulcrum of“the Belt and Road”to enhance international influence of Lianyungang.

关 键 词：高质量发展 连云港 城市品牌 

分 类 号：F299.27[经济管理—国民经济]