上海高校图书馆优秀传统文化推广服务现状及提升策略——基于9所“双一流”高校图书馆的调查  

Current Situation and Promotion Strategy of Excellent Traditional Culture in Shanghai Academic Libraries:Based on Investigation of Nine“Double First-Class”University Libraries

作　　者：蔡文逸 熊静[1] Cai Wenyi;Xiong Jing(School of Cultural Heritage and Information Management,Shanghai University,Shanghai 200540,China)

机构地区：[1]上海大学文化遗产与信息管理学院,上海200540

出　　处：《图书情报研究》2024年第1期51-58,共8页Library and Information Studies

摘　　要：[目的/意义]近年来,中华优秀传统文化的创造性转化和创新性发展受到了社会各界的高度重视。高校图书馆作为重要的育人平台,在推广优秀传统文化方面责无旁贷,也开展了大量卓有成效的工作,对其经验模式的总结,有利于高校图书馆优秀传统文化推广工作的高质量发展。[方法/过程]在对上海市9所“双一流”高校图书馆展开全面调研的基础上,对其优秀传统文化推广服务的资源类型、推广方式途径等进行分析并总结其特征。[结果/结论]结合问卷调查,从数量和推广内容来看,上海市9所“双一流”高校图书馆未能掌握读者的需求,红色文化、非物质文化遗产推广活动较为丰富;相对而言,对校史资源的开发深度还远不够;从推广方式来看,途径相对单一,未能充分应用新媒体技术手段激发读者兴趣。根据调研结果,提出要以读者的需求为出发点,以特色品牌文化为导向,以“互联网+”为推手,以“合作共享”为思路的传统文化阅读推广策略。[Purpose/significance]In recent years,the creative transformation and innovative development of excellent traditional Chinese culture have received high attention from all sectors of society.As an important educational platform,academic libraries are duty-bound to promote excellent traditional culture and have also carried out a lot of effective work.Summarizing their experience models is conducive to the high-quality development of the promotion of excellent traditional culture in academic libraries.[Method/process]Based on a comprehensive survey of 9“Double First-Class”university libraries in Shanghai,this study analyzes the types of resources and promotion methods for their excellent traditional culture promotion services and summarizes their characteristics.[Result/conclusion]Combined with the questionnaire survey,from the perspective of quantity and promotion content,the 9“Double First-Class”university libraries failed to grasp the needs of readers,and the promotion activities of red culture and intangible cultural heritage were relatively rich.Relatively speaking,the depth of development of school history resources was far from enough.From the perspective of promotion methods,the approach was relatively single and had not fully utilized new media technology to stimulate readers’interest.According to the survey results,it is proposed to take the needs of readers as the starting point,take the characteristic brand culture as the guidance,take“Internet+”as the driver,and take“cooperation and sharing”as the idea of traditional culture reading promotion strategy.

关 键 词：优秀传统文化 高校图书馆 非物质文化遗产 红色文化 

分 类 号：G258.6[文化科学—图书馆学]