基于战争游戏法的网络舆情治理应用研究——以“雪乡宰客”事件为例  

Research on the Application of Network Public Opinion Governance Based on War Gaming:Taking the“Snow Village Overcharging Customers”Incident as an Example

作　　者：夏茹 王晓慧[1] Xia Ru;Wang Xiaohui(School of Management,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学管理学院,大连116029

出　　处：《图书情报研究》2024年第1期112-119,共8页Library and Information Studies

摘　　要：[目的/意义]网络舆情治理与社会稳定、区域经济发展息息相关。战争游戏法可预测网络舆情事件的发展态势并提出相应的解决对策,该方法有助于解决网络舆情治理过程中存在的应对能力不足、关键要素分析不全面以及应对不及时而造成舆情迅速蔓延等痛点问题。[方法/过程]首先,对网络舆情治理及战争游戏法的已有研究成果进行梳理;其次,分析网络舆情治理的痛点以及战争游戏法对网络舆情治理的适用性,建立基于战争游戏法的网络舆情治理分析框架;最后,以“雪乡宰客”事件为例对该框架进行验证。[结果/结论]战争游戏法从仿真模拟的角度分析网络舆情治理要素,实证分析证实所构建的战争游戏法分析框架在网络舆情治理中的有效性。[Purpose/significance]The governance of online public opinion is closely related to social stability and regional economic development.The war gaming method can predict the development trend of online public opinion events and propose corresponding solutions.This method helps to solve the pain points in the process of online public opinion governance,such as insufficient response ability,incomplete analysis of key elements,and the rapid spread of public opinion caused by untimely response.[Method/process]Firstly,it summarized the existing research results on online public opinion governance and war gaming.Secondly,it analyzed the pain points of online public opinion governance and the applicability of war gaming to online public opinion governance and establish an analysis framework for online public opinion governance based on war gaming.Finally,the framework was validated using the“Snow Village Overcharging Customers”incident as an example.[Result/conclusion]The war gaming method analyzes the elements of online public opinion governance from the perspective of simulation,and empirical analysis confirms the effectiveness of the constructed war gaming analysis framework in online public opinion governance.

关 键 词：网络舆情治理 战争游戏法 网络舆情 “雪乡宰客” 

分 类 号：G206[文化科学—传播学] G350