发电企业电力市场营销管理体制的相关思考  

Relevant Thoughts on the Marketing Management System of Power Generation Enterprises in the Electricity Market

作　　者：曹安国 邓征 王涛 CAO Anguo;DENG Zheng;WANG Tao(Shenergy Co.,Ltd.)

机构地区：[1]申能股份有限公司

出　　处：《上海节能》2024年第1期8-14,共7页Shanghai Energy Saving

摘　　要：结合电力体制改革进度,对电力市场营销管理体制的概念进行了界定。梳理了当前国内主要发电企业电力市场营销管理体制的现状,并进行了不同企业管理体制的利弊分析。针对地方能源企业S的市场营销管理体制现状,提出了管理职责调整优化等建议。This article defines the concept of power marketing management system in conjunction with the progress of the power system reform.The present situation of power marketing management system of major domestic power generation enterprises is reviewed,and the advantages and disadvantages of different enterprise management systems are analyzed.In response to the current status of the marketing management system of local energy company S,suggestions for adjusting and optimizing management responsibilities are proposed.

关 键 词：电力市场 营销管理 体制改革 发电企业 

分 类 号：F426.61[经济管理—产业经济] F274