东南亚中资企业的慈善和文化责任与东道国员工对华认知  

Chinese-funded Enterprises’Philanthropic and Cultural Responsibilities in Southeast Asia and the Perception of China by the Local Employees of Southeast Asian Countries

作　　者：关萌 GUAN Meng(Center for Southeast Asian Studies/Research School for Southeast Asian Studies,Xiamen University,Xiamen 361005,China)

机构地区：[1]厦门大学东南亚研究中心/南洋研究院,福建厦门361005

出　　处：《云南师范大学学报（哲学社会科学版）》2024年第1期140-147,共8页Journal of Yunnan Normal University：Humanities and Social Sciences Edition

基　　金：国家社会科学基金项目“东南亚国家涉‘一带一路’舆论的演变及走向研究”(23CGJ015)。

摘　　要：跨国企业社会责任履行塑造着企业形象,不仅会影响当地员工对企业的认知,并可能将这种认知进一步泛化到企业母国。文章使用“海外中国企业与员工综合调查(OCEES)”数据库,以东南亚中资企业当地员工为样本,利用线性回归模型来分析企业社会责任中的慈善责任与文化责任对当地员工对华认知上的影响。中资企业在东南亚国家履行企业社会责任时,仅仅通过对当地社区进行慈善捐赠并不能显著促进当地员工对中国的积极认知,也不能显著提升他们对中国影响力的正面评价,需要企业充分了解和尊重当地的宗教信仰和风俗习惯,即履行文化责任来拉近双方文化距离,才能让当地员工对中国有更加正面的认知,也更加正面地理解中国的影响力。The implementation of the Corporate Social Responsibility(CSR)by multinational corporations helps shape their images,which will not only influence the perception of the enterprise by the local employees but also lead to the construction of the image of the home country through the generalization of this perception.This paper utilizes the data from Overseas Chinese Enterprises and Employees Survey database and focuses on the local employees working in Chinese-funded enterprises across nine Southeast Asian countries as the sample group.Employing a linear regression model,the paper aims to examine the influence of philanthropic and cultural responsibilities within CSR on the attitudes of the local employees towards China.It reveals that simply making charitable donations to local communities cannot significantly enhance the positive perception of China among the local employees,nor do they markedly improve their evaluation of China’s influence.To effectively foster favorable views,it is imperative for enterprises to thoroughly comprehend and respect the local religious beliefs and customs.This entails fulfilling their cultural responsibilities,thereby bridging the cultural gap between the involved parties.Only through these measures can the local employees develop a more optimistic perception of China,alongside a better understanding of its positive influence.

关 键 词：东南亚中资企业 慈善责任 文化责任 当地员工对华认知 

分 类 号：F125[经济管理—世界经济] D822[政治法律—政治学]