少数民族文旅产品的隐喻设计模式研究  

Metaphorical Design Model of Ethnic Cultural Tourism Products

作　　者：周屹[1] 韩甜甜 ZHOU Yi;HAN Tiantian(Guilin University of Technology,Guangxi Guilin 541006,China)

机构地区：[1]桂林理工大学,广西桂林541006

出　　处：《包装工程》2024年第2期424-431,共8页Packaging Engineering

基　　金：2021年国家社会科学基金项目(21XMZ078)。

摘　　要：目的 文化旅游产品以文化为基础,以旅游产业为载体,其设计经常使用隐喻的手法。将对比模型与结构映射模式相结合,建构一个以特征为思考单位,以关系为基础,以相似性为依据的思考架构;通过相似性判断、特征提取模式和特征组合脉络图等方式,建立一个适用于少数民族文旅产品的设计模式。方法 模式以少数民族文化为来源物、旅游纪念品为目标物进行设计实践,利用关系相似为架构,分解整合特征的相关元素,使其转化为一种具有隐喻性和创新性的设计方案。结果 通过相似性比较,将抽象的文化概念与具象的文化器物结合,运用提取、融合、转化等方式对隐喻目标和隐喻来源进行界定,从而开发出造型独特、功能创新且具有特定文化内涵的文旅产品,为少数民族文旅产品的设计与创造提供了思路。Cultural tourism products are based on culture with the tourism industry as the carrier.Metaphor is usually used in their design.The work aims to combine the contrast model with the structure mapping model to construct a think-ing framework based on features,relationships,and similarities,and establish a design pattern suitable for ethnic cultural tourism products through similarity judgment,feature extraction pattern,and feature combination sequence diagram.With ethnic culture as the source,tourist souvenirs as the target for design practice,and relationship similarity as the frame-work,relevant elements of characteristics were disassembled,reorganized,and transformed into metaphorical and inno-vative solutions.Through similarity comparison,abstract cultural concepts were combined with concrete cultural objects,and metaphorical targets and metaphorical sources were defined through extraction,integration,and transformation,to develop cultural tourism products with unique shapes,innovative functions,and specific cultural connotations,and to provide ideas for the design and creation of cultural tourism products for ethnic minorities.

关 键 词：产品设计 隐喻 设计方法 文化旅游产品 

分 类 号：TB472[一般工业技术—工业设计]