商品包装中的情感化设计研究  

Research on Emotional Design in Commodity Packaging

作　　者：邱凤香[1] 王雪濛 QIU Feng-xiang;WANG Xue-meng(Changchun University of Technology,Changchun 130012,China)

机构地区：[1]长春工业大学,吉林长春130012

出　　处：《绿色包装》2023年第12期111-114,共4页Green Packaging

摘　　要：在当今设计领域中,以消费心理为基础的情感化设计已经成为一种不可或缺的趋势。商品包装设计不仅要满足使用功能和视觉感受,还应该以人为中心,通过设计理念和方式向消费者传达情感和体验。本文对情感化设计理论系统进行深入研究,对商品包装设计中的情感化设计要点进行分类和解析,以推动该领域的进一步发展为目标,对情感化设计案例进行深入剖析,并融合设计美学和日本包装设计启示进行论述,为呈现情感化设计在设计中的应用提供理论支撑。In today’s design field,emotional design based on consumer psychology has become an indispensable trend.Commodity packaging design should not only satisfy the use of function and visual feelings,but also should be people-oriented,through the design concept and way to convey emotions and experience to consumers.Through an in-depth study of the theoretical system of emotional design,the author classifies and analyzes the key points of emotional design in commodity packaging design.With the goal of promoting the further development of this field,the author makes an in-depth analysis of emotional design cases,and discusses the combination of a large number of design aesthetics and Japanese packaging design inspirations.It provides theoretical support for the application of emotional design in design.

关 键 词：商品包装设计 情感化设计 消费者心理 

分 类 号：TB482[一般工业技术—包装工程]