绿色设计理念下的大米包装创新研究  

Research on Rice Packaging Innovation Under the Concept of Green Design

作　　者：马爽[1] 朱晴蕊 MA Shuang;ZHU Qing-rui(Shanghai University of Technology,Shanghai 200093,China)

机构地区：[1]上海理工大学,上海200093

出　　处：《绿色包装》2023年第12期120-124,共5页Green Packaging

摘　　要：本文分析了绿色设计理念的内涵和实施过程,并从五常大米改进包装设计入手,以生态、自然、简单、绿色作为设计主题思想,传达五常大米原生态、品质佳的特点,并在大米整个生命周期过程中,秉承环保理念进行绿色设计。完成Logo设计,突出品牌意义。采用定量化设计,材料选择白卡纸和微型瓦楞纸板,方便加工和回收处理。装潢设计体现情感化特色,手绘完成春耕、夏耘、秋收、冬藏四季农耕图,并以东北的雪山和风景线条图作为装潢设计的主要元素。结构设计采用自锁底盒型和盘式盒,简单、方便、经济。牛皮纸制作的标签及卡片,不仅秉承绿色设计理念,还能建立品牌的差异化形象,凸显原生态和原产地的地域特色和文化传播。This article analyzes the connotation and implementation process of the green design concept,and starts with the improvement of packaging design for Wuchang rice.The design theme is ecological,natural,simple,and green,conveying the original ecology and high-quality characteristics of Wuchang rice.Throughout the entire life cycle of rice,it adheres to the concept of green environmental protection and carries out sustainable design.Based on an environmentally friendly,simple,and quantitative approach,improve packaging design,and highlight brand significance in logo design.Adopting quantitative design and selecting materials such as white cardboard and micro corrugated cardboard,it is convenient for processing and recycling.The decoration design embodies emotional characteristics,with hand-painted four-season agricultural maps of spring plowing,summer plowing,autumn harvest,and winter storage,and the main elements of the decoration design are the snow mountains and scenic line maps in Northeast China.The structural design adopts self-locking bottom box type and disc type box,which is simple,convenient,and economical.The labels and cards made of kraft paper not only adhere to the green design concept,but also establish a differentiated image of the brand,highlighting the regional characteristics and cultural dissemination of the original ecology and origin.

关 键 词：绿色设计 大米包装 创新设计 

分 类 号：TB482[一般工业技术—包装工程]