创意图形在化妆品包装设计中的应用  

Application of Creative Graphics in Cosmetic Packaging Design

作　　者：张弦[1] ZHANG Xian(Art and Design College of Yangtze Vocational College,Wuhan 430074,China)

机构地区：[1]长江职业学院艺术设计学院,湖北武汉430074

出　　处：《绿色包装》2023年第12期158-161,共4页Green Packaging

摘　　要：随着人们生活水平的提高,现代女性消费者对化妆品的追求也在提高,不但追求化妆品的效果和质量,也更加注重化妆品的包装设计。化妆品包装设计的创新,在一定程度上可以提高化妆品的销售。通过使用创意图形,我们可以改善化妆品的外在形象。现如今,创意图形已被广泛用于化妆品包装中,具有创意性的图形不仅可以准确有效地传输信息,还可以具有一定的欣赏价值并吸引广大消费者。因此,创意图形在化妆品包装设计中的地位是举足轻重的。在化妆品包装中,创意图形的应用能够达到良好的视觉形象设计效果,提高化妆品包装的视觉效果和艺术效果,还能体现消费者的审美意识,最终达到吸引消费者的目的。With the improvement of people’s living standards,the pursuit of modern women consumers of cosmetics is also improving,not only the pursuit of the effect and quality of cosmetics,but also pay more attention to the packaging design of cosmetics.The innovation of cosmetic packaging design can improve the sales of cosmetics to a certain extent.By using creative graphics,we can improve the external image of cosmetics.Today,creative graphics have been widely used in cosmetic packaging.Creative graphics can not only transmit information accurately and effectively,but also have certain appreciation value and attract consumers.Therefore,the position of creative graphics in cosmetic packaging design is pivotal.In cosmetic packaging,the application of creative graphics can achieve good visual image design effect,improve the visual effect and artistic effect of cosmetic packaging,and also reflect the aesthetic art of consumers,and ultimately achieve the purpose of attracting consumers.

关 键 词：创意图形 化妆品包装设计 设计应用 

分 类 号：TB482[一般工业技术—包装工程]