互联网+时代下电力企业营销工程的改进  

Improvement of Electric Power Enterprise Marketing Engineering in the Era of Internet Plus

作　　者：张萍 朱江 ZHANG Ping;ZHU Jiang(Urban Power Supply Center,State Grid Yichang Power Supply Company,Yichang,Hubei 443000,China;State Grid Yichang Yiling District Power Supply Company,Yichang,Hubei 443000,China)

机构地区：[1]国网宜昌供电公司城区供电中心,湖北宜昌443000 [2]国网宜昌市夷陵区供电公司,湖北宜昌443000

出　　处：《自动化应用》2023年第S02期223-225,228,共4页Automation Application

摘　　要：本文旨在探讨互联网+时代下电力企业营销工程的改进方法,并提出相应的具体建议,文献分析和案例研究的方法,结合实际情况分析和改进电力企业的营销工程。结果表明,互联网+时代下的电力企业营销工程需加强与互联网的结合,提升在线服务和营销能力,优化线下渠道与用户体验的结合,增强企业的服务意识和品牌价值,以期为电力企业在互联网+时代下的营销工程改进提供一定参考和借鉴。The purpose of this paper is to explore the improvement methods of the marketing engineering of electric power enterprises in the era of Internet plus,and put forward corresponding specific suggestions.The results show that the marketing project of electric power enterprises in the era of internet plus needs to strengthen the combination with the Internet,improve online services and marketing capabilities,optimize the combination of offline channels and user experience,and enhance the service awareness and brand value of enterprises,in order to provide some reference and reference for the improvement of marketing projects of electric power enterprises in the era of Internet plus.

关 键 词：互联网+ 电力企业 营销工程 

分 类 号：F426[经济管理—产业经济]