叙事增强档案文献遗产受众文化认同的策略探讨  

Narrative Strategies to Enhance the Audience's Cultural Identity of Archives Documentary Heritage

作　　者：曾静怡 牛力[2] ZENG Jingyi;NIU Li(Nankai Business School,Tianjin 300071,China;School of Information Resource Management,Renmin University of China,Beijing 100872,China)

机构地区：[1]南开大学商学院,天津300071 [2]中国人民大学信息资源管理学院,北京100872

出　　处：《档案学通讯》2024年第1期79-85,共7页Archives Science Bulletin

基　　金：国家社会科学基金一般项目“面向红色叙事的档案数字编研研究”(22BTQ080)。

摘　　要：文献遗产往往被视为文化认同的重要标志。档案文献遗产是文献遗产的重要组成部分。价值认同在档案文献遗产上的表现是多次价值化的过程,既体现在遗产界定阶段也体现在后“申遗”阶段。后“申遗”时代,档案文献遗产在面向受众传播时面临文化认同困境。为增强受众文化认同,引入叙事学,在论证“叙事增强档案文献遗产受众文化认同”命题科学性与可行性的基础上,提出后“申遗”时代档案文献遗产价值化的主要方向,进一步从阐释与展示两个维度构建档案文献遗产的叙事策略。阐释维度,主要在故事与话语层面探讨上下文应用的当代叙事构建;展示维度,主要从用户与媒介方面探讨可视化驱动的数字叙事构建。Documentary heritage is often seen as an important marker of cultural identity.Archives documentary heritage is an important part of documentary heritage.The expression of value identification in archives documentary heritage is a process of multiple valuations,which is reflected in the stage of heritage definition and in the post-"inheritance"stage.In the post-"inheritance"era,archives documentary heritage faces a cultural identity dilemma when it is disseminated to the audience.In order to enhance the cultural identity of the audience,narratology is introduced and on the basis of demonstrating the scientificity and feasibility of the proposition"narrative enhances the audience's cultural identity of archives documentary heritage",this paper put forward the main direction of the valuation of archives documentary heritage in the post-"inheritance"era,and further constructed the narrative strategy of archives documentary heritage from two dimensions of interpretation and display.The interpretation dimension mainly discusses the contemporary narrative construction of contextual applications at the story and discourse level;the display dimension mainly discusses the visualization-driven digital narrative construction from the perspective of users and media.

关 键 词：档案文献遗产 文化认同 叙事 叙事认同 

分 类 号：G270[文化科学—档案学]