Study of Advertising Communication Form in the New Media Age  

作　　者：WANG Rong 

机构地区：[1]Shanghai International Studies University,Shanghai,China

出　　处：《Journal of Literature and Art Studies》2023年第12期988-991,共4页文学与艺术研究（英文版）

摘　　要：As the development of internet and different social media platform, the advertising has also changed a lot. In traditional media, the advertising producer is professional, the advertising communication channel is simple. However, as a lot of media platform such as TikTok, QQ, WeChat and Little Red book widely used, the advertising form has become more pluralistic, the advertising content producer are not only by professional companies but also by influencers. Thus the content is becoming diversified. The advertising is entering people’s daily life as a fragmented, concealed, more entertaining way. The communication affect is gaining more widespread and effective.

关 键 词：ADVERTISING new media COMMUNICATION 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]