论新媒体时代汉服文化助推文旅发展——以洛邑古城为例  

On Hanfu Culture Helping Promote the Development of Culture and Tourism in the Era of New Media— Taking Luoyi Ancient City as an Example

作　　者：赵梦圆 张恺璐 ZHAO Mengyuan;ZHANG Kailu(College of Social Sciences,Sungkyunkwan University,Seoul 03063,South Korea;College of E-commerce and Logistics,Luoyang Polytechnic,Luoyang 471000,China)

机构地区：[1]成均馆大学社会科学大学院,韩国首尔 [2]洛阳职业技术学院电商物流学院,河南洛阳471000

出　　处：《洛阳理工学院学报（社会科学版）》2024年第1期56-59,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

摘　　要：在信息技术快速发展的背景下,新媒体技术加速普及,众多媒介传播进入以视频和图文为主、多种媒介相结合的发展时期。近年来,汉服凭借其独特的历史文化和审美价值,受到越来越多人的喜爱与关注,利用新媒体传播汉服文化成为许多城市传播传统文化、塑造城市形象的方式。以洛阳市洛邑古城为例,阐述汉服文化内涵、新媒体时代汉服文化的传播特征。分析汉服文化出圈的原因,探讨新媒体时代汉服文化助力文旅产业发展的有效路径。In the context of rapid development of information technology,new media technology is accelerating its popularization.Media communication has entered a period of development that mainly focuses on video and graphic communication,and combines multiple media.It is worth noting that in recent years,Hanfu has gained increasing popularity and attention due to its unique historical,cultural,and aesthetic values.Utilizing new media to spread Hanfu culture has become an important way for many cities to spread traditional culture and shape their urban image.On the basis of elaborating on the connotation of Hanfu culture,this article lists the dissemination characteristics of Hanfu culture in the new media era,and takes Luoyang Luoyi Ancient City as an example to analyze the reasons for the emergence of Hanfu culture,exploring the effective path of Hanfu culture in promoting the development of cultural tourism industry in the new media era.

关 键 词：汉服文化 新媒体时代 文旅发展 洛邑古城 

分 类 号：G124[文化科学]