基于二元选择模型对武术参与人群的特征与意愿分析  

The Characteristics and Willingness Analysis of Wushu Participants Based on Binary Choice Model

作　　者：王东红 张二鹏[2] 石鑫鸿 Wang Donghong;Zhang Erpeng;Shi Xinhong(School of Public Administration,Zhongnan University of Economics and Law,Wuhan Hubei 430073,China;School of Statistics and Mathematics,Hubei University of Economics,Wuhan Hubei 430205,China;School of International Education,Hubei University of Economics,Wuhan Hubei 430205,China)

机构地区：[1]中南财经政法大学公共管理学院,湖北武汉430073 [2]湖北经济学院统计与数学学院,湖北武汉430205 [3]湖北经济学院国际教育学院,湖北武汉430205

出　　处：《武术研究》2024年第1期47-51,共5页Wushu Studies

基　　金：教育部高校思想政治工作创新发展中心(武汉东湖学院)专项课题,编号:WHDHSZZX2022051;湖北经济学院大学生科研项目。

摘　　要：文章基于二元选择模型对参加武术活动的人群进行分析,实现了对武术参与人群的画像,运用多元回归模型分别从内因、外因两方面识别人们参与武术意愿的影响因素并进行实证分析。研究表明:武术运动者在参与行为和参与意愿方面均呈现显著性差异;构建的中介模型在一定程度上揭示了武术运动行为的影响机制,为提高武术参与意愿进而激励更多人群参与武术活动提供路径参考。Based on the binary logistic model,this paper analyzes the characteristics of people participating in Wushu activities,realizes the portrait of people participating in Wushu,and uses the multiple regression model to identify the important factors that affect people's willingness to participate in Wushu from both internal and external factors for empirical analysis.The research shows that there are significant differences in the participation behavior and willingness of Wushu;The intermediary model constructed reveals the influence mechanism of Wushu movement behavior to a certain extent,and provides a path reference for improving the willingness of Wushu participation and encouraging more people to participate in Wushu activities.

关 键 词：武术运动者 参与人群 意愿分析 二元模型 

分 类 号：G85[文化科学—民族体育]