基于Citespace和LDA主题模型的顾客价值共创文献研究  

Customer Value Co-Creation Based on Citespace and LDA Topic Modeling:A Literature Study

作　　者：梁仲华 关辉[1] LIANG Zhonghua;GUAN Hui(School of Economics and Management,Dalian University,Dalian,Liaoning 116622)

机构地区：[1]大连大学经济与管理学院,辽宁大连116622

出　　处：《中国商论》2024年第2期97-100,共4页China Journal of Commerce

基　　金：大连市社科院市级课题,大连市电商直播业发展的路径与对策研究(2023dlsky130)。

摘　　要：在激烈的市场竞争中,企业发现与顾客共同创造价值非常重要。然而,研究顾客价值共创的领域非常广泛且复杂。本文首先回顾了顾客价值共创的定义和概念,并利用LDA主题模型和Citespace软件分析2008—2023年533篇关于顾客价值共创的文献。关键词聚类结果表明品牌共创、服务主导逻辑、共创行为、虚拟社区、公共服务和价值共毁是当前研究的主要内容。本文使用LDA主题模型对文献摘要进行分析,研究主题包括品牌导向和美学、顾客满意度与关系、创业者与经理的视角、定量方法和数据研究、价值和忠诚度以及转型性共创六个方面。最后,本文对研究结果进行了讨论,并提出未来研究的方向和建议,以促进顾客价值共创领域的发展。Enterprises are getting awareness of the significance of co-creating value with customers in such a competitive market.However,the field of customer value co-creation is broad and complex.This article reviews the definitions and concepts of customer value co-creation.533 articles on customer value co-creation from 2008 to 2023 are analyzed through LDA topic modeling and Citespace software.The keyword clustering results indicate that the current research focuses on brand co-creation,service-dominant logic,co-creation behaviors,virtual communities,public services,and value co-destruction primarily.The article employs LDA topic modeling to analyze abstracts,covering the following six themes:brand orientation and aesthetics,customer satisfaction and relationships,perspectives of entrepreneurs and managers,quantitative methods and data research,value and loyalty,and transformative co-creation.In the end,the study proposes future research directions and recommendations to advance the customer value co-creation.

关 键 词：顾客价值共创 LDA主题模型 品牌共创 虚拟社区 CITESPACE 消费经济学 

分 类 号：F063.2[经济管理—政治经济学]