基于电影《夺冠》网络影评的情感分析与数据挖掘研究  

Research on Sentiment Analysis and Data Mining Based on Online Film Review ofWinning the Championship

作　　者：贾晨 JIA Chen(Guangdong Second Normal University,Guangzhou 510303,China)

机构地区：[1]广东第二师范学院,广东广州510303

出　　处：《南京体育学院学报》2023年第12期16-22,47,F0002,共9页Journal of Nanjing Sports Institute

基　　金：广州市哲学社会科学“十四五”规划项目(2023GZGJ340)。

摘　　要：通过文本挖掘技术,耙取豆瓣电影网平台关于对电影《夺冠》的用户影评,并从语义、情感及内容主题3个维度对电影《夺冠》的用户网络影评进行了实证分析,以探寻受众对体育电影的关注焦点与态度取向。研究表明:评论文本中的高频知识元词汇主要聚焦于电影、文化和情感3个方面,体育故事、体育符号和体育精神是关注度最高的三大内容主题。尽管受众在整体上表现出较高的接受度,但也较为客观地展现出具有代表性的正负向情感态度。而从网络用户对《夺冠》的正负向评价可以看出只有故事情节与人类情感齐备、形式美学与现实主义兼具、主流价值与人文关怀并存的体育电影才更易获得受众的接受和认同。Through text mining technology,we raked the user reviews of the movie Winning the Championship on the Douban movie platform,and conducted an empirical analysis of the user online reviews of the movie Winning the Championship in three dimensions:semantics,emotions and content themes,in order to explore the audience’s focus and attitude towards sports movies.The study shows that high-frequency knowledge meta-words in review texts focus on three areas:film,culture and emotion,with sports stories,sports symbols and sportsmanship being the three main content themes that receive the most attention.Although audiences showed a high level of acceptance overall,they also showed a more objective representation of positive and negative emotional attitudes.The positive and negative comments on Winning the Championship by online users show that only sports films with a story and human emotions,a formal aesthetic and realism,and mainstream values and humanistic concerns are more likely to be accepted and recognized by audiences.

关 键 词：体育电影 网络影评 情感分析 观点挖掘 

分 类 号：G899[文化科学—体育学]