从小众到大众 从冷门到热“典”——新媒体助力古代典籍活化利用  

From Niche to Mass,From Unpopular to Popular“Classics”:New Media Helps Activation and utilization of Ancient Classics

作　　者：申晓娟[1] Shen Xiaojuan

机构地区：[1]国家图书馆研究院,北京100081

出　　处：《新世纪图书馆》2023年第11期5-9,23,共6页New Century Library

摘　　要：古代典籍在今天仍然有其时代价值。当前,国家高度重视古籍的大众化传播与活化利用,并为之创造了良好的政策环境。社会公众对传统文化的喜爱,为我们传播典籍文化创造了良好的社会环境。当前,我们已处于新媒体时代,论文论述了新媒体渠道的传播优势,分析了当下图书馆通过新媒体传播典籍文化的六种主要形式及典型案例,提出了更好利用新媒体手段推广典籍知识与文化的四点思考。Ancient classics still have their historical value today.Currently,the country attaches great importance to the popularization,dissemination,and activation of ancient books,and has created a favorable policy environment for them.The public’s love for traditional culture has created a favorable social environment for us to spread classical culture.At present,we are in the era of new media.This paper discusses the communication advantages of new media channels,analyzes the six main forms and typical cases of library dissemination of ancient book culture through new media,and proposes four considerations for better utilizing new media methods to promote ancient book knowledge and culture.

关 键 词：新媒体 古代典籍 典籍文化 活化利用 

分 类 号：G252[文化科学—图书馆学]