基于品牌建设视角的区域经济规划发展研究  

Research on Regional Economic Planning and Development from the Perspective of Brand Building

作　　者：曹忍忍 CAO Ren-ren(School of Economics and Management,Hubei University of Technology,Wuhan,Hubei 430068)

机构地区：[1]湖北工业大学经济与管理学院,湖北武汉430068

出　　处：《江苏商论》2024年第3期115-118,127,共5页Jiangsu Commercial Forum

摘　　要：随着中国进入高质量发展阶段,以质量提升推进品牌建设,促进质量强国成为国家的关键道路之一。本文对全国各省著名品牌质量奖项进行系统的梳理,并对湖北省品牌建设的现状和不足进行了系统的评价。研究发现,目前湖北省品牌经济和质量建设存在尚未形成合力、品牌价值和影响力存在差距、中小企业创品牌的动力不足、品牌建设支撑体系存在短板、品牌管理人才匮乏等问题。基于上述研究结论,本文最后对湖北省品牌经济发展提出了强化品牌建设考核与激励、不断强化质量基础、加强品牌管理人才的培养等意见和建议。As China enters a stage of high-quality development,promoting brand building through quality improvement and promoting a strong quality country have become one of the key paths for the country.This article systematically reviews the quality awards of famous brands in various provinces across the country,and evaluates the current situation and shortcomings of brand construction in Hubei Province.Research has found that there are currently problems in the brand economy and quality construction of Hubei Province,such as the lack of synergy,differences in brand value and influence,insufficient motivation for small and medium-sized enterprises to create brands,shortcomings in the brand construction support system,and a shortage of brand management talents.Based on the above research conclusions,this article finally puts forward opinions and suggestions on strengthening brand building assessment and incentives,continuously strengthening quality foundation,and strengthening the cultivation of brand management talents for the development of brand economy in Hubei Province.

关 键 词：品牌建设 品牌经济 评价体系 

分 类 号：F207[经济管理—国民经济]