农业知识科普对农民信息行为的影响  

Influence of agricultural knowledge popularization on farmers’information behavior

作　　者：孟静 刘锋[1] 王利民[1] 仝雪芹[1] 黎香兰[1] 唐研[1] MENG Jing;LIU Feng;WANG Limin;TONG Xueqin;LI Xianglan;TANG Yan(Institute of Agricultural Information and Economics,Shandong Academy of Agricultural Sciences,Jinan 250100,China)

机构地区：[1]山东省农业科学院农业信息与经济研究所,山东济南250100

出　　处：《安徽农学通报》2024年第1期141-144,共4页Anhui Agricultural Science Bulletin

基　　金：山东省农业科学院农业科技创新工程“基于信息资源的农业产业与学科态势分析研究与利用”(CXGC2023A35);国家新闻出版署农业融合出版知识挖掘与知识服务重点实验室开放课题“面向交互创新的农业专题知识服务模式研究”(2022KMKS05)。

摘　　要：开展农业知识科普是保障农民信息需求,提高农民信息获取效率的重要途径之一,研究农民信息行为对推进农业科技发展政策落实和农业经济转型有着重要的作用。本文从农业知识科普和农民信息行为的内涵研究入手,结合农业知识科普的类型分析,从农民信息需求行为、农民信息获取行为和农民信息利用行为3个方面探究农业知识科普对其产生的影响。结果表明,在农业知识科普的影响下,农民信息需求从低层次的自然信息向高层次的社会信息转变,信息获取渠道拓宽,对信息的认知度提高,利用信息的积极性增强,知识的传播效率更高。通过推进农村信息化建设实践,提供及时和高价值的科普服务,进而提升农民信息利用水平和农业生产效益,促进农业农村的长期稳定发展。Conducting agricultural knowledge popularization is an important way to safeguard farmers’information needs and improve their information acquisition efficiency,and the research on farmers’information behavior plays significant role in promoting the implementation of agricultural science and technology development policies and agricultural economic transformation.Starting from the study of the connotation of agricultural knowledge popularization and farmers’information behavior,combined with the analysis of the types of agricultural knowledge popularization,the impact of agricultural knowledge popularization on farmers was explored from three aspects:farmers’information demand behavior,farmers’information acquisition behavior and farmers’information utilization behavior.The results show that under the influence of agricultural knowledge popularization,the farmers’information demand changes from low-level natural information to high-level social information,the channels of information acquisition are broadened,the awareness of information is increased,and the enthusiasm of using information is enhanced,the dissemination of knowledge became more efficient.Through the practice of promoting rural informatization,and providing timely and high-value science and technology services,the level of information utilization by farmers and the effectiveness of agricultural production are enhanced,aim is to promote the long-term and stable development of agriculture and rural areas.

关 键 词：农业知识科普 农民信息行为 农业生产效益 

分 类 号：F323.3[经济管理—产业经济]