基于女性用户的新能源代步车市场研究  

Research on the new energy vehicle market based on female users

作　　者：蒋琳 Jiang lin(SAIC GM Wuling Automobile Co.,Ltd.,Liuzhou 545000,Guangxi)

机构地区：[1]上汽通用五菱汽车股份有限公司,广西柳州545000

出　　处：《汽车知识》2023年第12期213-215,共3页Auto Know

摘　　要：随着新能源技术以及汽车行业的不断发展,各种品牌和类型的新能源代步车不断涌现。在新能源汽车的用户群体中,女性用户是一个十分重要的用户类型。文章从女性用户对新能源代步车的关注点入手,结合女性用户的特点,分析其用车场景,并以宏光MINIEV马卡龙为例,分析女性用户使用与反馈情况,进而从女性用户关注点与需求、用车场景等情况出发,提出新能源代步车的产品定位与开发思路。With the continuous development of new energy technology and the automotive industry,various brands and types of new energy scooters are constantly emerging.Among the user groups related to new energy vehicles,female users are a very important type of user.The article starts with the focus of female users on new energy scooters,analyzes their usage scenarios based on their characteristics,and takes the Hongguang MINIEV Macaron as an example to analyze the application and feedback of female users on it.Furthermore,starting from the concerns and needs of female users,as well as the usage scenarios,the product positioning and development ideas for new energy scooters are proposed.

关 键 词：新能源代步车 汽车市场 女性用户 

分 类 号：U469.7[机械工程—车辆工程]