论巴山作家群IP开发的意义和路径  

The Significance and Path of IP Development of Bashan Writers Group

作　　者：王云彤[1] 谢腾欧[2] 赵定贵[1] WANG Yuntong;XIE Teng’ou;ZHAO Dinggui(Sichuan University of Arts and Science,Bashan Writers Group Research Institute,Dazhou Sichuan 635000,China;Sichuan University of Arts and Science,Intellectual Property School,Dazhou Sichuan 635000,China)

机构地区：[1]四川文理学院巴山作家群研究院,四川达州635000 [2]四川文理学院知识产权学院,四川达州635000

出　　处：《四川文理学院学报》2024年第1期70-74,共5页Sichuan University of Arts and Science Journal

基　　金：四川革命老区发展研究中心2021年革命老区发展一般项目“巴山作家群IP运营研究”(SLQ2021ZB-04)。

摘　　要：对巴山作家群进行IP开发有利于巴山作家群自身品牌建设及巴山文坛品牌的打造;有利于弘扬红色文化,讴歌时代精神;有利于弘扬巴文化,推动达州建设巴文化高地;有利于文旅融合,推动原达县地区乡村振兴建设。巴山作家群IP开发的路径有:对巴山作家群品牌化运营,对巴山作家群优秀文学作品影视化运营,对巴山作家群优秀文学作品游戏化运营,对巴山作家群优秀作品体验式运营,对巴山作家群及其优秀作品衍生化运营等。The IP development of the Bashan Writers Group is conducive to the brand building of the Bashan Writers Group and the Bashan Literary Forum;it is conducive to promoting Red Culture and the spirit of the times;it is conducive to promoting the Ba Culture and promoting the construction of the Ba Cultural Highland in Dazhou;it is conducive to the integration of culture and tourism,and the promotion of rural revitalization.The author suggests IP development of Bashan Writers Group by taking the following paths:branding operation of Bashan Writers Group,film and television operation of Bashan Writers Group's excellent literary works,gamification operation of Bashan Writers Group's excellent literary works,experiential operation of Bashan Writers Group's excellent works,and derivation operation of Bashan Writers Group and excellent works.

关 键 词：巴山作家群 IP开发 意义 路径 

分 类 号：I206.7[文学—中国文学]