以系列特色栏目的多维组合打造期刊品牌——以《气象》为例  

Building periodical brand with the multidimensional combination of serial characteristic columns:case study on Meteorological Monthly

作　　者：戴洋 俞卫平 DAI Yang;YU Weiping(Editorial Office of Meteorological Monthly,National Meteorological Center,100081,Beijing,China)

机构地区：[1]国家气象中心《气象》编辑部,北京100081

出　　处：《编辑学报》2023年第5期575-579,共5页Acta Editologica

摘　　要：以《气象》特色栏目设置举措和成效为例,探讨科技期刊以系列特色栏目多维组合模式推进品牌发展的策略和途径。多年来,《气象》按照“筑牢原点、瞄准热点、直面痛点”的思路,面向不同需求设置了不同类型的特色栏目,并通过这些组合效应,推出了一批高影响的文章,强化了期刊的专业化特色和业界影响力。实践证明:精心打造高质量的特色栏目是实现期刊高质量发展的有效途径,在这一过程中,期刊定位清晰是前提、科学评估合理设置是关键、编辑的主观能动性是保障。Taking the benefits and measures of Meteorological Monthly’s characteristic column setting as an example,this paper discusses the way to promote the characteristic development of specialized sci-tech journals,with the multidimensional combination of serial characteristic columns.Over the years,Meteorological Monthly has set up different characteristic columns for different needs,according to the construction idea of“building the base point,aiming at the hot spots,and facing the pain point”.It has not only published a number of highly cited articles,but also better created the characteristics and academic influence of the journal,through the multidimensional combination effects.Creating highquality characteristic columns is an effective way to achieve highquality development of journals.In this process,clear positioning of journals is the premise,scientific evaluation and reasonable setting is the key,and the subjective initiative of editors is the guarantee.

关 键 词：特色栏目 多维组合 办刊定位 栏目设置 选题策划 

分 类 号：G237.5[文化科学]