《排灌机械工程学报》打造品牌栏目的实践——以《农业水土工程》栏目为例  

Building a brand column in the Journal of Drainage and Irrigation Machinery Engineering:taking the column of Agricultural Soil and Water Engineering as an example

作　　者：徐云峰[1] 盛杰[1] 张文涛[1] 徐红星[1] 郭欣[1] 封雨江 伏嵩伟 胡梦函 XU Yunfeng;SHENG Jie;ZHANG Wentao;XU Hongxing;GUO Xin;FENG Yujiang;FU Songwei;HU Menghan(Periodicals Agency of Jiangsu University,212013,Zhenjiang,Jiangsu,China;不详)

机构地区：[1]江苏大学杂志社,江苏镇江212013 [2]江苏大学文学院,江苏镇江212013

出　　处：《编辑学报》2023年第5期580-583,共4页Acta Editologica

基　　金：教育部产学合作协同育人项目(220503242311952,220604171201713);江苏大学杂志社2022年度期刊重点资助项目(2022ZZS13)。

摘　　要：为了探讨科技期刊培育品牌栏目的举措,本文以《排灌机械工程学报》的《农业水土工程》栏目为例,从栏目的设立背景、建设策略和发展成效总结11年办刊经验,得出利用主办单位优势组织高水平论文,邀请知名的行业专家牵头参与办刊,与行业学术组织联合办刊,利用新媒体技术辅助办刊是打造品牌栏目的有效途径,并通过栏目文献计量数据和获奖情况定量和定性相结合,说明该栏目为期刊高质量发展作出的贡献。研究结果可为其他科技期刊提升学术影响力和行业竞争力提供参考。In order to explore the measures for developing brand columns in sci-tech journals,taking the column of Agricultural Soil and Water Engineering in the Journal of Drainage and Irrigation Machinery Engineering as an example,this paper summarizedour eleven years of experience from three aspects,including the background,construction strategies,and achievements.It is concluded that taking the advantages of the sponsor to attract highqualityarticles,inviting well-known experts to take part in publishing process,joint publication with academic organizations,and application of new media technology to assist in publishing are effective ways to create brand columns.The contribution of the column to the high-quality development of the journal was confirmed by a set of quantitative and qualitative analysis of bibliometric data and awards.The results provided reference for other scientific journals to enhance their academic influence and industry competitiveness.

关 键 词：品牌栏目 科技期刊 农业水土工程 学术影响力 文献计量学 

分 类 号：G237.5[文化科学]