丽江市体育旅游资源开发现状与措施  

Present Situation and Measures of Developing Sports Tourism Resources in Lijiang City

作　　者：罗国婷 Luo Guoting(Lijiang Institute of Culture and Tourism,Lijiang 674100,China)

机构地区：[1]丽江文化旅游学院,云南丽江674100

出　　处：《黑河学院学报》2024年第1期54-56,114,共4页Journal of Heihe University

摘　　要：体育旅游是旅游与体育系统有机融合的成果,丽江市体育旅游资源较为丰富。体育旅游资源、体育旅游市场、本土旅游品牌影响力等方面彰显了丽江市体育旅游资源开发的可行性,以及丽江市体育旅游资源开发的必要性。丽江市体育旅游资源应适应旅游新业态,构建丽江市体育旅游产业开发新体系。Sports tourism results from the organic integration of tourism and sports system.Lijiang City is rich in sports tourism resources.Sports tourism resources,sports tourism market and local tourism brand influence all demonstrate the feasibility and necessity of developing sports tourism resources in Lijiang City.The sports tourism resources in Lijiang City should adapt to the new tourism forms and build a new system for the development of sports tourism industry in Lijiang City.

关 键 词：丽江市 体育旅游 资源开发 

分 类 号：F590[经济管理—旅游管理]