创学术沙龙特色品牌,提升科技期刊学术影响力  

Creating characteristic brand of academic salons and enhancing academic influence of scientific journals

作　　者：白娅娜[1] 代艳玲[1] 武英刚[1] 常明然 张鑫[1] 张晓宁[1] DAI Yanling;WU Yinggang;CHANG Mingran;ZHANG Xin;ZHANG Xiaoning(Publishing and Media Group of China Coal Research Institute Co.,Ltd.,100013,Beijing,China)

机构地区：[1]煤炭科学研究总院有限公司出版传媒集团,北京100013

出　　处：《编辑学报》2023年第6期635-639,共5页Acta Editologica

摘　　要：建立期刊特色品牌对于凝聚期刊核心竞争力、助力期刊高质量发展具有重要作用。本文介绍了《洁净煤技术》打造特色学术品牌的背景和意义,详细论述了学术品牌影响力提升策略,并对“碳”索品牌影响力提升效果及社会效益进行分析。以“双碳”目标为契机,组织系列“双碳”热点专题,基于专题创立“碳”索学术沙龙活动品牌,共组织了11个专题,成功举办沙龙活动8次,活动直播服务42万余人次,视频号累积回放近8万次。通过创新品牌视觉体验、采用矩阵传播以及精细化组织学术沙龙等策略提升了品牌形象和知名度。该特色品牌已成为低碳能源化工领域具有较高传播力和影响力的特色学术品牌活动之一,极大增强了期刊的核心竞争力,使期刊进入了高质量、高水平发展的新阶段。Establishing characteristic brand plays an important role in consolidating the core competitiveness and promoting high-quality development of journals.The background and significance of creating characteristic brand for Clean Coal Technology was introduced,the strategies for enhancing influence of academic brands was discussed,and influence enhancement and social benefits of the“dual carbon”brand were analyzed.Based on China’s“dual carbon”goals,our journal organized eleven frontier topics and eight salons,served more than 420000 people,and the WeChat video channel was played backover 80000 times.By innovating brand visual experiences,achieving brand matrix dissemination,and organizing academic salons in a refined manner,the brand image and popularity were enhanced.The“dual carbon”brand became one of the characteristic academic brands with high transmissibility and influence in the field of low-carbon energy and chemical engineering,greatly enhancing the core competitiveness of the journal,and enabling it to enter a new stage of high-quality and high-level development.

关 键 词：特色品牌 专题 双碳 期刊 学术沙龙 

分 类 号：G237.5[文化科学]