基于网络游记的海岛旅游体验研究——以长山群岛为例  

Research on Island Tourism Experience Based on Online Travel Notes:A Case Study of Changshan Islands

作　　者：王辉[1] 许振华 WANG Hui;XU Zhenhua(School of Geographical Sciences,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学地理科学学院,辽宁大连116029

出　　处：《福建师范大学学报（自然科学版）》2024年第1期140-148,共9页Journal of Fujian Normal University：Natural Science Edition

基　　金：国家自然科学基金资助项目(41771159);教育部人文社会科学重点研究基地重大项目(22JJD790031)。

摘　　要：以大连市长山群岛为案例地,以携程、马蜂窝在线旅游网站关于长山群岛的旅行游记为数据来源,以具身理论作为研究视角运用内容分析法对游记文本进行海岛旅游体验要素编码和打分。利用社会网络分析法(SNA)及“重要-表现程度”分析法(IPA)对其要素结构特征及各要素旅游体验质量进行深入分析。结果显示:(1)长山群岛旅游具身体验要素包含环境体验、身体体验、服务体验、心境体验4个维度及23个海岛旅游体验要素构成;(2)通过社会网络分析结果显示,长山群岛旅游具身体验要素网络结构具有高密度、内部协调度高的特征。海岛住宿、独特娱乐、餐饮美食是长山群岛旅游最核心三大要素;(3)重要-表现性分析结果显示,长山群岛游客旅游体验整体满意度较高,但部分要素评价较低。根据研究结论,对长山群岛未来旅游发展提出相应对策和建议。Taking Changshan Islands in Dalian as a case study,this paper draws on travel notes from Ctrip and Mafengwo online travel websites about Changshan Islands as data sources.With embodied theory as a research perspective,the content analysis method is used to code and score the island tourism experience elements in the travel notes.By applying the Social Network Analysis(SNA)and the Importance-Performance Analysis(IPA),this paper conducts an in-depth analysis of the structural characteristics of these elements and the tourist experience quality for each element.The results show that(1)The embodied tourism experience elements of Changshan Islands are composed of four dimensions:environmental,physical,service,and mood experiences,totaling 23 elements.(2)The Social Network Analysis shows that the network structure of embodied tourism experience elements in Changshan Islands has the characteristics of high density and strong internal coordination.Island tourism accommodation,unique island entertainment,and food and beverages emerge as the three core elements of Changshan Islands tourism.(3)Results of the Importance-Performance Analysis show an overall high satisfaction among tourists in Changshan Islands,though certain elements receive lower evaluations.Based on the research conclusions,this paper puts forward corresponding countermeasures and recommendations for the future tourism development of Changshan Islands.

关 键 词：海岛旅游体验 网络游记 SNA分析 IPA分析 

分 类 号：F592[经济管理—旅游管理]