新媒体传播下发达国家冰雪竞赛表演产业发展经验对我国的启示  

Implications for China's Experience in the Development of Ice and Snow Competition and Performance Industry in Developed Countries under New Media Communication

作　　者：倪荣璟 于英[1] NI Rongjing;YU Ying(School of Physical Education,Liaoning Normal University,Dalian 116029,China)

机构地区：[1]辽宁师范大学体育学院,辽宁大连116029

出　　处：《冰雪运动》2023年第6期63-67,72,共6页China Winter Sports

基　　金：辽宁省社会科学规划基金项目(L20BTY005)。

摘　　要：伴随新媒体产业日新月异的发展,我国冰雪竞赛表演产业有望满足更高层次的大众需求,为此了解国际成功经验,探索一条更优化的发展路径尤为重要。目前,我国冰雪竞赛表演产业面临基础环节单薄,标准模糊与规划混乱;核心力量薄弱,人才短缺与组织受限;成果产出局限,需求繁多与服务单一等现实问题。而日本与美国作为冰雪竞赛表演产业较发达的国家,分别在冰雪表演市场的政府引导、实践强化、版权保护,以及冰雪竞赛市场的平衡需求、创新定位、精准服务等方面,为我国发展冰雪竞赛表演产业提供了启示。对此,我国应通过夯实基础,明晰标准,规划引领;深化核心,开发人才,升级组织;保障成果,定位需求,精细产品,以期推动冰雪竞赛表演产业与新媒体产业的融合式改革,实现冰雪运动的高质量发展。With the rapid development of the new media industry,China's ice and snow competition performance industry is expected to meet higher levels of public demand.Therefore,it is particularly important to understand international successful experiences and explore a more optimized development path.At present,China's ice and snow competition and performance industry is facing the practical problems such as weak basic links,vague standards and confusing planning;weak core strength,shortage of talents and limited organization,limited output,high demand,and single service.As developed countries in the ice and snow competition performance industry,Japan and the United States have provided inspiration for the development of China's ice and snow competition performance industry in terms of government guidance,practical strengthening,copyright protection,as well as balancing demand,innovative positioning,and precise services in the ice and snow competition market.In this regard,China should strengthen the foundation,clarify the standards,and lead the planning;deepen the core,develop talents,and upgrade the organization;safeguard the results,locate the demand,and refine the products.By doing these measures,it can promote the integrated reform of the ice and snow competition performance industry and the new media industry,and realize the high-quality development of the ice and snow sports.

关 键 词：新媒体传播 冰雪竞赛表演产业 日本 美国 经验启示 

分 类 号：G80-053[文化科学—运动人体科学]