高质量发展背景下公共图书馆文化IP的全流程管理之路——以深圳市盐田区图书馆为例  

The Process Management of Cultural IP in Public Libraries in the Context of High-Quality Development:A Case Study of Shenzhen Yantian Library

作　　者：刘爽[1] Liu Shuang(Shenzhen Yantian Library)

机构地区：[1]深圳市盐田区图书馆

出　　处：《图书馆杂志》2023年第11期71-79,共9页Library Journal

摘　　要：在当前公共文化服务体系高质量发展的背景下,借助文化IP来提升公共图书馆服务能力及宣传能力具备重要现实意义。文章旨在通过研究深圳市盐田区图书馆文化IP建设的实践案例,探讨公共图书馆文化IP构建发展的可行路径。本文对深圳市盐田区图书馆文化IP建设的选定方向、建设方式、维护管理等全流程进行梳理,结合国内现有公共图书馆文化IP打造情况探讨公共图书馆文化IP全流程管理方法。研究发现:目前国内公共图书馆文化IP打造尚在起步阶段,多为形象设计、活动打造及文创产品等狭义IP建设,深圳市盐田区图书馆通过找准馆藏特色、辖区定位选定整体文化IP主题,将文化IP打造贯穿读者服务、馆舍建设、品牌活动及文创产品等全流程的构建模式较为罕见,该模式对公共图书馆文化IP打造提供了一定借鉴意义。Against the backdrop of the high-quality development of the current public cultural service system,utilizing cultural IP to enhance the capabilities of public libraries to serve the public and to distribute information is of very practical significance.The article aims to explore feasible paths for the construction and development of cultural IP in public libraries by studying practical cases of building Shenzhen Yantian Library’s cultural IP.This article sorts out the entire process of the cultural IP construction,including selecting the direction,construction methods,maintenance and management,and explores the full process management methods of the cultural IP construction of public libraries based on the status quo of public libraries in China.Research has found that the construction of cultural IP for public libraries in China is still in its early stage,mainly focusing on aspects such as image design,event building,and creative products.By identifying the characteristics of its collections and positioning its jurisdiction,Shenzhen Yantian Library selects the overall theme of its cultural IP,and constructs its cultural IP throughout the entire process,including reader service,building construction,brand activities,and creative products.This relatively rare model,to some extent,can provide reference for the construction of cultural IP in public libraries.

关 键 词：文化IP IP全流程管理 公共图书馆营销 深圳市盐田区图书馆 

分 类 号：G258.22[文化科学—图书馆学]