一种革命遗址的共情意识模型:基于游客心理在场与超越视角  

An Empathic A wareness Model of Revolutionary Sites:From the Perspective of Tourist Psychological Presence and Transcendence

作　　者：易魁 朱健菲 朱凤娇 Yi Kui;Zhu Jianfei;Zhu Fengjiao

机构地区：[1]华东交通大学经济管理学院 [2]深圳大学管理学院 [3]华东交通大学文化产业研究中心

出　　处：《老区建设》2024年第1期75-89,共15页

基　　金：江西省宣传思想文化领域高层次人才专题项目“数智时代江西革命老区‘文化强省’建设品牌化的共情传播研究”(理论研究类)(23ZXRC36);国家社科基金后期资助一般项目“红色博物馆‘线上-线下’共情传播的对比与交互研究”(22FXWB020);南昌市社会科学规划项目“南昌城市文化品牌‘数字共通’的供需鸿沟及弥合路径研究”(GL202304)。

摘　　要：革命遗址作为弥足珍贵的文化遗产和历史资源,蕴含着深厚的文化基因、红色精神和革命记忆,在红色文化旅游发展中具有重要意义。以往研究多单一关注遗址“物”本身,少有研究探讨游客“人”的特点,游客参观时具有怎样的心理状态亟需揭晓。为进一步探索革命遗址与游客之间的“文化沟通”规律,研究选取江西省八一起义纪念馆、新四军军部旧址和小平小道三所革命遗址为案例进行分析,探讨游客空间在场、心理在场与可及性对情感超越的影响,并构建游客的共情意识模型。研究结果表明,空间在场、心理在场和可及性对情感超越均具有正向影响,且验证了游客共情意识模型在三所革命遗址中的适用性。研究创新性地将共情理论和场域理论相结合,提出了革命遗址中存在“空间在场”和“心理在场”规律,进而验证了游客体验视角研究的科学性和必要性。研究发起了关于革命遗址建设和游客体验的新思考,为革命遗址在新时代的发展提供了新的构建视角。As a precious cultural heritage and historical resources,revolutionary sites contain profound cultural genes,red spirit and revolutionary memory,and are of great significance in the development of red cultural tourism.Previous studies mostly focused on the"object"of the site itself,and few studies explored the characteristics of the tourists.It is urgent to reveal the psychological state of tourists when visiting.In order to further explore the rule of"cultural communication"between revolutionary sites and tourists,this study selected three revolutionary sites in Jiangxi,namely the Memorial Hall of the August 1st Uprising,the former site of the military headquarters of the New Fourth Army and Xiaoping Road,as cases to analyze,and explored the impact of tourists'spatial presence,psychological presence and accessibility on emotional transcendence,and constructed an empathic awareness model for tourists.The results show that spatial presence,psychological presence and accessibility have positive effects on emotional transcendence,and verify the applicability of the tourist empathy awareness model in the three revolutionary sites.The research innovatively combines empathy theory and field theory,and proposes the laws of"spatial presence"and"psychological presence"in revolutionary sites,thus verifying the scientific and necessary research from the perspective of tourist experience.The study initiated new thinking on the construction of revolutionary sites and tourist experience,and provided a new perspective for the development of revolutionary sites in the new era.

关 键 词：革命遗址 空间在场 心理在场 可及性 情感超越 

分 类 号：C05[社会学]