提升数字文化消费新机制——FCS研究框架、三大维度和提升重点  

Enhancing the New Mechanism of Digital Cultural Consumption:FCS Research Framework,Three Dimensions,and Key Areas for Improvement

作　　者：花建 Hua Jian(Global Urban Civilization Model Research Institute,Southern University of Science and Technology,Guangdong Shenzhen 518055,China;Literature Institute,Shanghai Academy of Social Sciences,Shanghai 200235,China)

机构地区：[1]南方科技大学全球城市文明典范研究院,广东深圳518055 [2]上海社会科学院文学研究所,上海200235

出　　处：《上海财经大学学报（哲学社会科学版）》2023年第6期15-27,共13页Journal of Shanghai University of Finance and Economics

基　　金：国家社科基金重大项目“推进文化自信自强的时代背景与现实途径研究”(23ZDA081);南方科技大学全球城市文明典范研究院2023年开放性课题“文化竞合与自信自强的世界图景与中国道路”(IGUC23A002);浙江音乐学院实验室及科学研究平台开放基金资助项目“数字化背景下的中外文化产业发展与趋势研究”(ZY2022A01)。

摘　　要：习近平总书记对宣传思想文化工作做出重要指示,提出“七个着力”的要求。其中之一就是着力推动文化事业和文化产业繁荣发展。促进文化消费正是贯彻党和政府的大政方针、推动文化繁荣、发挥消费对经济拉动作用的重要领域。国内外有研究者从经济学、社会学、全球化等角度研究了文化消费。文章指出:必须坚持守正创新,超越数字化之前的狭隘视角,突出数字化提升文化消费的新机制和新举措,采用新的FCS(Function,Content,Scene)研究框架:F指功能重塑机制,即以数字化焕发文化消费的主动功能;C指内容拓展机制,即以数字化拓宽文化消费的内容象限;S指场景创新机制,指以数字化推动文化消费的跨界融合,创造出虚实交互、功能交互的文化消费新场景。这三者既是三个独特而相互联系的研究视角,也是三个要在实践中加强建设和协同推进的重点机制。对此的创新性研究将在理论和实践相结合的意义上促进文化消费、提升中国经济的韧性和活力。President Xi Jinping gave important instructions on promoting ideological and cultural work,proposing the requirement of“seven focuses”.One of them is to focus on promoting the prosperity and development of cultural undertakings and the cultural industry.Promoting cultural consumption is an important field in implementing the major policies of the Party and the government,promoting cultural prosperity,and exerting the role of consumption in driving the economy.Domestic and foreign researchers have studied cultural consumption from perspectives such as economics,sociology,and globalization.This paper points out that it is necessary to adhere to integrity and innovation,transcend the narrow perspective before digitization,highlight new mechanisms and measures for enhancing cultural consumption through digitization,and adopt a new FCS framework:F refers to the function remodeling mechanism(Function).That is,use digitization to revitalize the active function of cultural consumption and strengthen the supply and demand connection of the cultural industry;utilize the“Five Superiors”of the digital culture industry,namely ultra-high quality,ultra-fast dissemination,ultra-wide connectivity,ultra-long online,and ultra-boundary connectivity,to transform consumers from passive recipients into disseminators of cultural products,producers of cultural content,and participants in cultural investment.C refers to the content expansion mechanism(Content).That is,expand the content quadrant of cultural consumption through digitization and enhance the value of cultural consumption primarily based on imagination and creativity;continuously promote the rapid iteration and widespread popularization of digital technologies such as AIGC,immersive,metaverse,and ChatGPT,to expand the content of cultural consumption to rich dimensions such as the combination of reality and virtuality,human intelligence and artificial intelligence,and human perspective and non-human perspective.S refers to the scene innovation mechanism(Scene).That is

关 键 词：文化消费 FCS框架 功能重塑 内容拓展 场景创新 

分 类 号：D912.294[政治法律—民商法学]