浅析电力营销信息化建设  

Analysis of Electric Power Marketing Informatization Construction

作　　者：沈沐洋 冯驰 Shen Mu-yang;Feng Chi(State Grid Jiangsu Electric Power Co.,Ltd.Changzhou Power Supply Branch,Changzhou 213000,Jiangsu Province,China)

机构地区：[1]国网江苏省电力有限公司常州供电分公司,江苏常州213000

出　　处：《科学与信息化》2024年第2期139-141,共3页Technology and Information

摘　　要：在社会经济迅猛发展的过程中,电力事业迎来了新的发展阶段,同时也促使行业竞争越来越激烈,给电力营销工作带来了严峻的挑战。面对这样的形势,传统的管理方式已经不能满足时代发展需求,因此,要不断加强创新与提升工程质量。基于此,本文阐述了电力营销信息化的重要作用,对智能电网背景下电力营销信息化建设存在的问题进行了分析,并提出了加强电力营销信息化建设的策略。In the process of rapid social and economic development,the electric power industry has ushered in a new stage of development,and at the same time,the competition in the industry has become increasingly fierce,which has brought severe challenges to the electric power marketing.In such a situation,the traditional management method can no longer meet the development needs of the times.Therefore,is is necessary to continuously strengthen innovation and improve the project quality.Based on this condition,this paper expounds the important role of electric power marketing informatization,analyzes the existing problems in the construction of electric power marketing informatization in the context of smart grid,and puts forward the strategy of strengthening the construction of electric power marketing informatization.

关 键 词：电力营销管理 应用信息系统 系统建设 

分 类 号：F42[经济管理—产业经济]