老辣的“Cvent”  

The wise"Cvent"

作　　者：兰宇鑫 Alan

机构地区：[1]不详

出　　处：《中国会展》2024年第2期8-9,共2页China Conference & Exhibition

摘　　要：低利润时代的会议企业如何生存?眼光老辣且独到的Cvent给出了答案。刚刚过去的1月,会议界的一桩收购引发关注。被誉为国际会议头部企业的“Cvent”于年初突然收购了B2B会议自动化制定平台Jifflenow和展会数据捕捉技术平台iCapture以扩大其在高端商贸与基础产业领域的展会服务范围。此次收购将帮助Cvent进一步优化其活动营销和管理,为客户提供更高效精准的解决方案。How does a conference company survive in the low-profi t era?The wise and sophisticated Cvent has the answer.Just in the past January,an acquisition in the conference industry drew attention.Cvent,known as a leading international conference company,suddenly acquired Jiffl enow,a B2B meeting automation platform,and iCapture,a trade show data capture technology platform,at the beginning of the year to expand the scope of its trade show services in the fi eld of high-end commerce and basic industries.The acquisition will help Cvent further optimize its event marketing and management,and provide more effi cient and accurate solutions to its clients.

关 键 词：基础产业 展会服务 活动营销 收购 B2B 

分 类 号：F42[经济管理—产业经济]