全球文化治理中智能传播的双重角色  

The Dual Role of Intelligent Communication in Global Cultural Governance

作　　者：唐润华 何国平[2] TANG Run-hua;HE Guo-ping(School of Journalism and Communication,Dalian University of Foreign Languages,Dalian Liaoning 116044,China;School of Journalism and Communication,Guangdong University of Foreign Studies,Guangzhou Guangdong 510006,China)

机构地区：[1]大连外国语大学新闻与传播学院,辽宁大连116044 [2]广东外语外贸大学新闻与传播学院,广东广州510006

出　　处：《苏州大学学报（哲学社会科学版）》2024年第1期157-166,共10页Journal of Soochow University(Philosophy & Social Science Edition)

基　　金：国家社会科学基金项目“人类命运共同体视域下中国推动塑造国际传播新秩序的战略叙事研究”(项目编号:22BXW024)的阶段性成果。

摘　　要：2022年以来,以ChatGPT为代表的生成式人工智能应用竞相问世,标志着智能传播进入新的发展阶段。在全球治理文化转向的背景下,智能传播在全球文化治理中兼具手段与对象的双重角色。智能传播以其强大的数据采集、处理和分析能力,强大而便捷的内容再开发、加工、生产和传播能力,强大的语言理解和翻译能力,表现出强技术赋能效应而被视为全球文化治理的新手段;与此同时,由于使用过程中不可避免地带有数字殖民、数据与算法偏见、虚假信息等问题,智能传播自然成为全球文化治理的对象,需要从技术伦理、政府规制、行业监管、媒介素养等方面规避和防范可能的风险。Since 2022,generative AI applications represented by ChatGPT have competed with each other,marking a new stage in the development of intelligent communication.Against the backdrop of a cultural turn in global governance,intelligent communication plays the dual role of both means and object in global cultural governance.Intelligent communication is regarded as a new means of global cultural governance because of its powerful data collection,processing and analysis capabilities,powerful and convenient content redevelopment,processing,production and dissemination capabilities,and powerful language understanding and translation capabilities,which show a strong technological empowerment effect;at the same time,due to the inevitable digital colonization,bias of data and algorithms,false information and other problems in the process of use,intelligent communication has naturally become an object of global cultural governance,and needs to be used for both means and objects.At the same time,due to the inevitable problems of digital colonization,data and algorithmic bias,and false information in the process of use,intelligent communication has also naturally become an object of global cultural governance,which requires avoiding and preventing possible risks in terms of technological ethics,governmental regulation,industry supervision,and media literacy.

关 键 词：全球文化治理 智能传播 双重角色 治理对象 治理手段 

分 类 号：G206[文化科学—传播学]